論文 代寫:麥當勞快餐企業

論文 代寫:麥當勞快餐企業
該品牌的認知度略高於400億美元。在快餐行業,該公司的品牌是最被認可的一個,價值約400億美元。麥當勞最受孩子們歡迎的人物是麥當勞叔叔。在全球快餐市場佔有最大的份額。從全球總銷售額來看,麥當勞是全球最大的快餐連鎖企業。它擁有34000多家門店,每天為119多個國家的約6900萬消費者提供服務;麥當勞是第二大直銷店運營商。食物菜單是根據當地的口味和偏好來選擇的。快餐連鎖店是在許多不同的文化中運作的,而食品的口味因地區而異。因此,可以說,企業能夠根據顧客的口味來調整自己是一種優勢。一大筆廣告預算。公司在廣告方面的開支往往很大,這遠遠超過了這個行業大多數公司的預算。獨立的特許經營商擁有超過80%的餐廳。正因為如此,公司才能夠專注於改善營銷活動和服務體係等吸引越來越多客戶的問題。與大品牌合作。在麥當勞的餐廳裡,只提供最受歡迎的品牌,如達能酸奶、可口可樂、亨氏番茄醬等,目標群體包括兒童。

論文 代寫:麥當勞快餐企業
該公司能夠成功地將兒童作為目標客戶,是通過在餐飲、操場和針對兒童的廣告中提供玩具。不健康食品菜單。這家公司的菜單主要由不健康的飲料和食物組成,儘管它試圖在菜單中引入更健康的選擇。正因為這個原因,組織往往抗議肥胖,因此它有助於麥當勞的人氣下降。對手的負面宣傳。麥當勞正是因為向顧客提供不健康食品而受到嚴厲批評,原因是廣告過於關注模仿兒童肥胖。低分化。這家公司無法將自己與其他本地快餐品牌區分開來,他們只傾向於在價格上與競爭對手競爭,而不是在產品上與競爭對手競爭。員工流動率高。提供的工作技能低,工資低,這被大多數員工視為消極的方面。因此,員工流動率高,績效低,這就增加了培訓成本,最終增加了企業的總成本。

論文 代寫:麥當勞快餐企業

Recognition of the brand which is valued somewhat more than 40 billion dollars. In the fast food industry, the brand of the firm is the most recognized one with a value of about 40 billion US dollars. The most popular character of McDonalds known amongst the children as well is Ronald McDonald. Largest share of fast food market across the globe. In terms of the overall sales across the world, McDonalds is the largest fast food restaurant chain. It has more than 34000 outlets and serves around 69 million consumers in over 119 nations every day; McDonalds is the second largest outlet operator.Foods menus which are adopted by looking at the local taste and preferences. It is in many diverse cultures that a fast food chain operates, while the tastes of the food vary from region to region. Thus, it could be said that the capability of the firm to adapt itself according to the taste of its customers is a strength.A huge budget for advertisement. The firm tends to have a huge expenditure for the purpose of advertisement which is much more than the budget of most of the firms in this industry. Independent franchisees own more than 80% of the restaurants. It is because of this that the firm is able to focus itself on the issues like improving the marketing campaigns and serving system which attract more and more customers.Association with huge brands. In its restaurants, McDonalds only offers the most popular brands like Dannon Yogurt, Coca Cola, and Heinz Ketchup, etc.Encompassing Children in the target group.

論文 代寫:麥當勞快餐企業
It is by offering toys with its meals, playgrounds and advertisements targeting children that the business is able to successfully target young children.Unhealthy food menu. The menu of the firm is majorly constituted by unhealthy drinks and meals even though it tries to introduce healthier choices in its menu. It is because of this reason that organizations tend to protest over obesity and hence it contributes towards the falling popularity of McDonalds.Negative publicity by the rivals. It is for offering unhealthy food to its customers that McDonalds’ is heavily criticized as the advertisements focus over simulating obesity on very young children.Low differentiation. The firm is unable to separate itself from the other local fast food brands and they only tend to compete with the rivals in terms of the price rather than more products.High amount of employee turnover. The jobs offered are low skilled and low paid which is seen by most of the employees as negative aspect. As a result, there is high employee turnover and a low performance which raises the cost of training and finally adds to the total cost of the firm.

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