Today, however, there are many fast food restaurant chains in the market, and at the same time, in the present time, people have also become very health conscious and they are always looking for a better or rather for a healthier alternative. Thus, surviving in this market has become little difficult for firms such as McDonalds. Therefore, this particular organization makes huge amount of investment for advertisement. It includes advertising their brand through various media such as the newspaper, radio and the televisions. The company has used various signage, and billboards to advertise their brand, along with it they have marketed their brand through various sports events as well. They have even sponsored many events as well. McDonalds, however, depends mostly on the services that are provided by them in various stores around the world (Harrington et al., 2017).
Operations carries out in McDonalds
The top management of McDonalds is responsible for making the operational management strategies for McDonalds. The operational management strategies are circulated among all the franchises and the branch managers of all the food outlets are aware of these strategies since it is being circulated among them in written form (Mondurailingam, Jeyaseelan and Subramani, 2015). The strategies have been adopted by the firm exist in three important forms and they all cater to make the customer satisfy with the services that are being provided to them. In order to satisfy the customers, the firm is also using improved information technology that is helping the firm to provide improve quality services to the customers (Sumaedi and Yarmen, 2015). In order to avoid unnecessary ordering, the stock control data system has turned out to be really helpful for the firm and the organization (Harrington et al., 2017). The particular information system has directly attached the stockrooms with the point of sale system and at the same time, it helps the manager of the organization, since they come to know about which particular thing is moving fast and how much more product is at all required here in this particular case (Lim and Loh, 2014).
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