论文代写价格-露露柠檬销售瑜伽服装的业务战略

论文代写价格-露露柠檬销售瑜伽服装的业务战略。近年来，不同国家的消费者都充分意识到健康生活的重要性。公司采用环境可持续的业务流程。因此，瑜伽被广泛认为是全球保持健康的重要方式。在美国，选择瑜伽的公民人数大约增加了4.6%。露露柠檬战略地开发了不断增长的瑜伽客户，积极地销售瑜伽服装。露露柠檬目前采取的业务层面战略是针对关注健康健身的客户，以差异化战略开发产品。公司以社区为本，在倡导可持续、环保和健康生活的客户中树立了品牌形象。现有的业务层面战略有效地在品牌和利益相关者(如客户和员工)之间建立了牢固的关系。在销售的过程中，公司的员工会提供更优质的客户服务，以提高工作效率。这导致了更高的客户满意度，从而创造了一个忠诚的客户基础。

The advancement and growth in the technology has helped the business enterprise to enhance its technological processes to develop high quality and unique yoga apparels. In the similar manner, development in the field of e-commerce has adequately improved the sales and distribution system for Lululemon across the geographical boundaries (Yüksel, 2012). The Company has been able to utilise the online platform to increase its customer base and strategically advertise its yoga apparel product in the target audience of the countries where it doesn’t have physical stores.

The economic conditions across the globe have been highly unfavourable since there is a global economic turndown in the recent years. In this regards to economic inflation, the high prices goods and low availability of Lululemon’s product will lead to minimising sales and increasing the costs (Hitt, Ireland and Hoskisson, 2012). Therefore, the Company must adopt changes in the pricing and marketing strategy to suit according to the changing economic conditions in order to sustain in the long run.

The political situation in the countries is subjected to volatility in the recent times which has led to changes in trade policies and regulations. It can be identified that the Company also has its manufacturing facilities in the Asian countries such as China, Thailand, Cambodia, South Korea and Israel, etc. Such countries have different tax regimes and in some of the countries, there are no appropriate counterfeit laws. This causes an increase in the overall Company costs and the possibility of selling duplicate products under Lululemon’s brand name (Yüksel, 2012).
Adherence to the legal frameworks also enhances the costs and complexity of the operations of the Company. In California, the laws and regulations requires the business dealers to abide by the California Transparency in Supply Chains Act of 2010 (Hitt, Ireland and Hoskisson, 2012). In such a case, Lululemon must focus on developing strategies to evaluate the political and legal conditions in the respective countries before setting up manufacturing and distribution facilities. A primary focus must be provided to achieving adequate government support in the country of business operation.

The unique and differentiated yoga apparel features has led to competitive advantage for the Company over its rival firms. Nevertheless, the concentration of the business level strategy to a niche customer base and a single product segment can pose a risk for the business enterprise (Hitt, Ireland and Hoskisson, 2012). Even though the rival firms have not actively entered the yoga industry, the companies are developing strategies to enter the same by focusing on customer segment of males and females, unlike Lululemon which only focuses on the female target customers. The focus on a particular segment of customer related to health and fitness also deters the Company to gain a larger customer base which might cause the risks of lower demand and sales of the product overtime.

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