论文代写：家得宝中国市场分析
家得宝被认为是世界上最大的家装店。这是一家美国公司，在美国，墨西哥和加拿大零售压力。该公司12.6％的业务来自其他国家的零售店。该公司试图渗透中国市场，但这是一场彻底的灾难，最终该公司不得不从中国收回。在中国有很多企业试图成功，但都是徒劳的。其中一家公司是家得宝（Burkitt，2012）。大家都知道美国人喜欢自己做事，但在中国却是相反的。在中国，人们更喜欢别人来完成他们的工作。案例分析揭示了各种各样的错误。
分析案例数据（包括SWOT）
案例研究清楚地表明家得宝未能在中国建立自己的地位。造成公司失败的主要因素是缺乏市场信息，做自己的方面，管理团队，无法适应，零售策略失败以及中国经济市场的崩溃。公司的SWOT分析如下：
强度
公司具有强大的市场地位，被认为是家装产品的领导者。
公司拥有均衡的品牌组合。
公司在市场上具有竞争力的价格。
弱点
公司无法适应当地市场。
公司无法评估中国人的文化。
对中国市场的了解不多
机会
公司可以在其他许多国际地点扩张
公司可以加强在线业务
威胁
增加竞争
中国市场的门槛低
当地人民不断变化的喜好。
论文代写：家得宝中国市场分析
The Home Depot is considered to be the world’s largest home improvement store. It is a US company with its retail stress in US, Mexico and Canada. The company’s 12.6% of the total business comes from the retail stores in other international locations. The company tried to penetrate Chinese market but it was a total disaster and eventually the company had to wrap up from China. There have been a number of companies which tries to succeed in China but all in vain. One of such companies was Home Depot (Burkitt, 2012). As everybody knows that the Americans love to do their work themselves but it is reverse in China. In China people prefer somebody else to complete the work for them. The analysis of the case study throws light on various things which went wrong.
Analyzing the case data (including SWOT)
The case study clearly portrays how Home Depot failed to establish itself in China. The major parameters which made company fail were lack of market information, do it yourself aspect, the management team, inability to adapt, failed retail tactics and the downfall of the Chinese economic market. The SWOT analysis of the company is as follows:
Strength
The company has a strong market position and is considered as the leader in the home improvement products.
The company has a balanced brand mix.
The company has competitive price in the market.
Weaknesses
The company’s inability to adapt to the local markets.
The company could not assess the culture of the Chinese people.
Poor knowledge about Chinese market
Opportunities
The company can expand in many other international locations
The company can strengthen its online presence
Threats
Increasing competition
Entry barriers are low in Chinese market
The changing preferences of the local people.