This program has discussed the set of strategies used by Framingham Winesto enhance the performance of the business by effectively managing its operations and the available resources. Every business aims at enhancing the performance of the business by conducting the activities of the business at a bigger level for the survival and growth of the business. These strategies aim at the attainment of the objectives of Framingham Wines which include internationalisation or globalisation so as to expand the area of operation of the business and to serve a large customer base and differentiation. PESTEL, value chain and Porter’s five forces analysis have been done so as to analyse the different aspects present in the business environmentof Framingham Wines. Analysis has been with the help of secondary sources so as to evaluate the performance of Framingham Wines in the market. All these factors have helped in the analysis of the market conditions, factors affecting the performance ofFramingham Wines and effectiveness of Framingham Wines in meeting the expectation of the customers.
This graph shows the revenue generated within 2009 and 2012 by the Framingham Wines so as to analyse the trend and the condition of the business and the financial conditions of the business. The revenue collected from 2009 to 2012 is increasing at a fast speed which results in the increment in the performance of the organisation. With the help of this graph, it can be analysed that the revenue generated by Framingham Wines is increasing with the change in time and analysing the sales of the Framingham Wines which will help in predicting the condition of the business. This graph shows the level of the sales and profit of the Framingham Wines and evaluation of the effectiveness of the business in dealing with the various challenges faced by the business.The financial condition of the Framingham Wines is sound which can help it in the expansion of the area of operation of the business (Thonnard et al., 2016).
This graph shows the revenue and operating income of Framingham Wines. From the analysis of this graph, it can be concluded that there is an increase in the revenue income and operating income. It is following an increasing trend which has resulted inthe expansion of the business and providing better quality services to the customers and satisfying their needs and expectations. Revenue is the total proceeds which the business has earned from the operations of the business. This rise in the income level has acted as strength of Framingham Winesand helped Framingham Wines in grabbing the opportunities available in the environment and facing the threats as well (Thonnard et al., 2016).