lun wen-必胜客公司在市场上的竞争

lun wen-必胜客公司在市场上的竞争

必胜客公司不仅在市场上具有巨大的直接竞争，而且在替代产品方面也具有巨大的竞争优势(Kantardzic, 2013, p. 280)。必胜客在与竞争对手的竞争中占据着突出的地位，但对必胜客来说，竞争真的很激烈。达美乐比萨是必胜客最大的直接竞争对手。达美乐的披萨比较便宜，而且是老品牌必胜客。这就是必胜客公司在与达美乐披萨竞争时面临更大挑战的原因。无论是达美乐披萨还是必胜客，这两家公司都是领先的公司，都受到消费者的欢迎。分析显示，达美乐餐厅的销售额在一年内增长了7.7%，收益也增长了8%。这家公司吸引了更多的顾客，这导致了他们利润的增长。另一方面，与达美乐相比，必胜客的表现并不好。人们注意到，最近必胜客的销售额下降了2%，与此同时，全年的经营效益可能低于初步预测。
必胜客的地位日益下降，这影响了他们的生产力和盈利能力(Lhuillery, 2015, p.70)。达美乐比萨正与必胜客公司展开直接竞争，因此该公司必须遵循上述步骤。加强其数字营销，更加坚定地对待消费者行为，可能有助于必胜客留在市场上。必胜客(Pizza Hut)最近的一篇文章表明，在数字业务方面，必胜客正在迅速扩张。该公司还表示，他们正在落后于竞争对手。该公司曾提到，他们的目标不仅是重叠竞争格局，而且要在数字营销领域超越竞争格局。研究表明，通过加强数字营销策略，公司正在恢复其地位(Morris, 2009, p.386)。除了直接竞争外，必胜客公司还有其他竞争对手。该公司的替代竞争对手是肯德基、麦当劳和赛百味。肯德基和麦当劳也是大品牌，他们为消费者提供替代产品，而不是披萨。

lun wen-必胜客公司在市场上的竞争

The Pizza HUT Company possesses huge competition in market directly as well as with substitute products (Kantardzic, 2013, p. 280). Pizza hut holds prominent place against their competitors but the competition is really tough for Pizza hut.Domino’s pizza is the biggest direct competitors of the pizza hut. Pizzas of the Domino’s are less expensive and it is older brand Pizza hut. This is the reason that the Company Pizza Hut has to face bigger challenges for competing with the Domino’s pizza. Whether it’s Domino’s Pizza or Pizza Hut both of the company are the leading companies and both the companies are in demand among the consumers. Analysis has showed that the sales of Domino’s restaurant grew by 7.7% in a year and the benefits have shifted by 8%. This company attract more customers and this led to the growth of their profit. On the other hand, pizza hut are not doing so well in comparison of Domino’s. This has been noticed that recently the sales of pizza hut have fell by 2% and along with this, the functioning benefits for the entire year would probably fall short of preliminary prediction.
Pizza Hut is losing its position day by day and this is affecting their productivity and profitability (Lhuillery, 2015, p.70). The Domino’s pizza is giving direct competition to the Pizza Hut Company and so it becomes essential for the company to follow the above mentioned steps.Enhancing its digital marketing and becoming more determined towards consumer behaviour may help the Pizza hut to remain in the market.The recent article of Pizza Hut has illustrated that the Pizza Hut, at the point of digital business, is expanding rapidly. The company have also said that they are lagging their competitors behind. The company has mentioned that their aim is not merely to overlap the competition graph but also to surpass it in digital marketing. The research said that the company is recovering its position by enhancing their digital marketing strategy (Morris, 2009, p.386). Apart from the direct competition there are also other competitors for the pizza Hut Company. The substitute competitors of the company are KFC, McDonald’s and Subway. KFC and McDonald’s are also big brands and they deal with substitute products for the consumers rather than Pizza.

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