留学生代写-可口可乐企业社会责任的改善

本篇留学生代写-可口可乐企业社会责任的改善中可以看出，可口可乐的目标是不同人口结构的普通人口以及所有收入群体(Bryman和Bell, 2015)。它基本上是作为一种供所有人娱乐的饮料出售的。因此，品牌的感知会影响公司的销售。有很多研究显示了销售数据。然而，很少有研究已经做了，以了解销售的影响后，一个特定的丑闻。企业社会责任的努力是不断变化的基础上的社会事件。可口可乐获得了正面形象。然而，有必要解决公司的一些差距，以获得更多的惠顾和减轻公众的忧虑。理解这些细微差别并开发更健壮的CSR工作是必要的。预计本研究将为我国企业社会责任的改善提供切实可行的建议。该公司可以利用这些研究成果，并将其应用于中国市场。接下来有关留学生代写-可口可乐企业社会责任的改善论文范文供大家阅读。

Coca cola targets general population across the different demography and also all income groups (Bryman and Bell, 2015). It is fundamentally sold as a fun drink for all the people. Hence, the perception of the brand will impact the sales of the company. There is much research that shows the sales figure (Taylor, Bogdan and DeVault, 2015). However, there is little research that has been done to understand the impact of sales after a particular scandal. In this analysis, these factors will be probed. The consumer perception of the brand after the rebranding CSR efforts of the company will be discussed in detail.

Ethical considerations will be done for the data that has been collated from primary and secondary sources. Important ethical considerations that will be considered are the issue of consent. The data that will be used will be obtained from the participants in the form of written consent (Zikmund et al., 2013). The age factor will be considered. No minor information will be used in the primary research. The participant real information will not be published. There will be anonymity maintained regarding the identity of the participants. To publish the information that the participant had provided, they would need to explicitly give their approval for the development of the content. This will be collated in the form of written consent form.
Apart from this the data analysis could be influenced by the personal bias of the researcher (Matthews and Ross, 2014). To address this, the researcher will critically analyse the information that is assimilated from the secondary data and add critical perception of the research.

In this research proposal, it can be determined that the people in China are tired and apprehensive of the scandals of the major brands. CSR efforts are changing continually based on the events in the society. Coca-Cola has managed to garner a positive image. However, there is the need to address some of the gaps in the company to gain more patronage and to alleviate the apprehensiveness of the public. It is imperative to understand these nuances and develop more robust CSR efforts. It is estimated that this research would indicate feasible recommendations for improvement of CSR within the nation. The company can use these research findings and apply it for the Chinese markets.

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