Coca cola targets general population across the different demography and also all income groups (Bryman and Bell, 2015). It is fundamentally sold as a fun drink for all the people. Hence, the perception of the brand will impact the sales of the company. There is much research that shows the sales figure (Taylor, Bogdan and DeVault, 2015). However, there is little research that has been done to understand the impact of sales after a particular scandal. In this analysis, these factors will be probed. The consumer perception of the brand after the rebranding CSR efforts of the company will be discussed in detail.
Ethical considerations will be done for the data that has been collated from primary and secondary sources. Important ethical considerations that will be considered are the issue of consent. The data that will be used will be obtained from the participants in the form of written consent (Zikmund et al., 2013). The age factor will be considered. No minor information will be used in the primary research. The participant real information will not be published. There will be anonymity maintained regarding the identity of the participants. To publish the information that the participant had provided, they would need to explicitly give their approval for the development of the content. This will be collated in the form of written consent form.
Apart from this the data analysis could be influenced by the personal bias of the researcher (Matthews and Ross, 2014). To address this, the researcher will critically analyse the information that is assimilated from the secondary data and add critical perception of the research.
In this research proposal, it can be determined that the people in China are tired and apprehensive of the scandals of the major brands. CSR efforts are changing continually based on the events in the society. Coca-Cola has managed to garner a positive image. However, there is the need to address some of the gaps in the company to gain more patronage and to alleviate the apprehensiveness of the public. It is imperative to understand these nuances and develop more robust CSR efforts. It is estimated that this research would indicate feasible recommendations for improvement of CSR within the nation. The company can use these research findings and apply it for the Chinese markets.