留学 论文代写：市场驱动

留学 论文代写：市场驱动

正是由于这些活动，人们认为耐克使用的市场维度是创新和在市场中发现新的机会。在市场驱动或市场驱动的概念中，需要考虑两个变量。它是内在的市场导向和创新导向。在考虑创新时，了解消费者是很重要的。一般来说，产品基于市场驱动方法和市场驱动方法。市场驱动的方法是根据人们的需求开发产品的方法。消费者成为决定产品范围的人。市场驱动型公司是基于机遇和当前差距开发产品的公司。耐克公司有能力创造产品和产品设计，推动市场。最独特的活动是在奥运会期间销售霓虹灯鞋。在这个过程中有相当大的风险。人们通常不买霓虹色的鞋子。然而，运动员所穿的鞋使目标人口统计学对购买鞋感兴趣(Kotler et al.， 2015)。
鲜艳的色彩吸引了群众。毫不奇怪，这些鞋子能够在零售店引起消费者的注意。耐克公司承担的这一风险使该公司获得了很多的品牌认知度和销售额的增长。内向的组织试图创造满足消费者需求的产品。在这个组织中没有真正的创新，它盲目地满足消费者的需求。这些组织被认为是孤立的。这些组织只是跟随潮流而不是创新。低创新和高市场导向的理念使得这些公司的利润得到了保证。另一方面，耐克等公司与消费者互动，开发基于创造性颠覆的产品。在这个范例中有高风险和高回报。在顺应市场趋势的过程中有很大的安全性。

留学 论文代写：市场驱动

It is because of these activities that it is considered that the market dimension that Nike uses is innovation and identifying newer opportunities in the markets. In this notion of market driven or market driving, two variables need to be considered. It is the innate market orientation and innovation orientation.When considering a innovation, it is important to understand the consumers. In general, products are based on the market driven approaches and market driving approaches. Market driven approaches are the ways in which the products are developed based on the needs of the people. The consumer becomes the person who decides the product range. Market driving companies are the companies that develop products based on the opportunities and current gaps. Nike Company has the ability to create product and product design that drives the market. The most unique campaign was the selling of neon shoes in Olympics. There was considerable risk involved in this process. The people conventionally did not buy shoes that had neon colors. However, the wearing of the shoes by the athletes enabled the target demography to be interested in buying the shoes (Kotler et al., 2015).
The brightly colored hues attracted the masses. It was not a surprise that these shoes were able to capture the attention of the consumers in the retail stores. This risk undertaken by Nike Inc. enabled the company to gain a lot of brand recognition and increase in sales was observed.Introverted organization tries to create product where the consumer’s needs are met. There is no real innovation in this organization and it blindly addresses the consumer requirement. These organizations are considered to be isolated. The organizations simply follows the trends and do not innovate. The concept of lower innovation and high marketed orientation leads these companies to have guaranteed small profits. The company such as Nike on the other hand interacts with the consumers and develops products based on creative disruption. There is high risk and high reward in this paradigm. There is significant safety in the process of going with the market trends.