Appropriate advertisement plays a vital role in accomplishment of luxury brand expansion. Good advertisements are appealing for viewers and like to read more about the brand. People are unintentionally pushed towards the characteristics and features of product. In this way the luxury product get included in list of their preferences. For example, at present, there are various companies making smart phones at much lower price than Apple and Microsoft, A Chinese based company has crushed the big business of Microsoft windows phones, because these phones are too costly to buy. The reason is that smart phones are advertised by the Chinese company are sold at much lesser value, simple handling and easy to get by everyone. For that reason, public who have a momentary look at these stuffs are obligated to buy these brands and smart phones have made their place in common commodities of life (Jin, 2012).
Case in point, The Face book page of famous Burberry brand is extremely item determined, and records numerous more diminutive embellishments get things like purses for male and females, catching goggles, garments, shoes with their higher end fascinating appearance, appealing to targeted customers. The face book page additionally emphasizes a greater amount of the brand’s music impacts, which is not seen on Twitter and Instagram. This engages the marginally more appealing and imaginative client who desires moment satisfaction from staying overhauled and connected to constant. The web journal and diary of Mulberry is substantially posts a great deal less item, yet all the more on styling impacts, travel, occasions, daily wears, commodities of life and even food based posts(Jin, 2012).