加拿大圣约翰斯论文代写：销售策划
加拿大圣约翰斯论文代写：销售策划
国际销售这些天不存在作为一个选项的公司，但它被视为一个决定性的要求。只瞄准国内市场的企业被抛在后面，不会被全球认可。互联网的快速增长已经对国际市场营销和企业提供了更广阔的范围内得到识别全球保持连接通过Web。只有当一个企业使其在国际市场上得以实现时，才能获得竞争优势（丘吉尔，2000）。对于英国天然气公司，国际销售计划将包括以下内容：
1.其广泛的产品和服务的产品组合，重点为每个产品的目标客户。投资组合也应该吸取产品线中每个产品的优点和好处，以便区分它们，并帮助销售人员把它们定位到合适的客户.。
2.英国天然气公司应通过各种天然气代理/公用事业展览会定期举办促销活动.。他们应该参考一本国际展览杂志来了解各种交易会的时间和重要性以及它们对本地/全球商业的影响.。这将帮助他们做STP（市场细分，目标，定位）其产品组合的适当正确的观众。
3.它也应该使用多个销售渠道来针对一组客户。印刷媒体、电视和广播是标准的大规模通信渠道，英国的天然气也需要利用现代社会技术和数字销售技术进入渠道.。
4.一个预测需要设置每个通道取决于他们的优势和达到。对于一家商业公司来说，渠道和它所产生的业务一样好.。因此，重要的是，每个信道的预测是这样做的，每个信道可以以这种方式优先。
加拿大圣约翰斯论文代写：销售策划
International selling these days doesn’t exist as an option for companies but it is seen as a decisive requirement. Businesses who just aim at targeting the domestic markets are left behind and would not be globally recognized. The rapid growth of Internet has widenedthe scope for international marketing and businesses are getting recognition globally by staying connected through web. Competitive advantage can be gained only when a business makes it presence realized in the international market (Churchill, 2000). For British Gas Company, the international sales plan will comprise of the following:
- A portfolio of its wide product and service offering with emphasis of target customers for each of the products. The portfolio should also draw the advantages and benefits of each of the products in the product line so as to differentiate them and help the sales staff target them to the appropriate customer.
- The British Gas Company should target its promotion through various Gas Agency/Utilities fair organized from time to time. They should refer an international exhibition journal to know the time and importance of various trade fairs and their impact on local/global business. This will help them do STP(Segmentation, Targeting, Positioning) of their product portfolio appropriately to the right audience.
- It should also use multiple sales channels to target a set of customers. While print media, television and radio are standard wide-scale communication channels; British Gas needs to leverage the modern technology of social and digital selling into its channel as well.
- A forecast needs to be set for each channel depending on their strengths and reach. For a business company, channel is as good as the business it generates. Therefore, it is important that the individual channel forecasting is done so that each channel can be prioritized in that way.
