Fashion has always been a way of life for men and women alike, and is ever-evolving. Apparel, footwear and accessories have forever maintained their status as indicators of a high-end lifestyle, and general public image. Few high-profile brands across the globe continue to act as the torch-bearers of the fashion industry, some of them being – Prada, Gucci, Armani, Burberry, Gap, Diesel, Nike, Adidas, Jimmy Choo, Mango, Marks and Spencer, and the like. At the same time there are other region-specific local brands that play their part in making fashion waves in small towns and cities.
Fascination with fashion is no more confined to window-shopping or real purchasing at high-end stores. Many online commerce companies such as Amazon, Flipkart, Snapdeal, etc. have emerged in the past decade or so, which have made it possible for consumers to purchase the latest fashionable apparel at discounted prices. However, in recent times fashion has expanded beyond the conventional meaning and has moved into a risky territory. Of late, military uniform has caught the eye of fashion designers who have set a trend of uniform apparel. Needless to mention, it has attracted the wrath military personnel, fashion critics and common public alike.