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it代写:巴宝莉品牌的传统商业模式

it代写:巴宝莉品牌的传统商业模式

公司遵循根据全球市场和竞争进行战略营销策略。最初,该公司希望改变其品牌形象,以涉及到消费者(巴特勒,2013)。他们想把巴宝莉塑造成一个销售高质量、高价值、吸引年轻人口的品牌。,2015)。2006年之前,巴宝莉品牌遵循传统的商业模式。随着品牌战略的实施,公司的组织结构发生了根本性的变化(Mason and Wigley, 2013)。最初,巴宝莉的产品是为每位设计师的奇思异想量身定做的,公司的整体品牌形象与历史上更早的时期是一致的。虽然公司生产的产品很多,但是公司并没有采用一个完整的品牌形象模式(Zheng et al., 2013)。2006年,巴宝莉品牌形象被重新定位。它被重新调整到品牌战略。品牌形象是“一个品牌一个公司”。目前,巴宝莉将自己定位为一个服务于配饰和服装市场的品牌。巴宝莉的竞争对手是古驰、蔻驰、阿玛尼和Polo。

it代写:巴宝莉品牌的传统商业模式
除此之外,在每一个与Burberry竞争的市场中,都有特定的本土竞争者(Ahrendts, 2013)。该公司已设法成为一个既销售配件又销售服装的品牌。它已经将自己定位为一个被认为是舒适奢侈的产品(Ahrendts, 2013)。它有一个折衷的产品组合。除此之外,该公司的许多设计元素也保持了传统的格子图案。巴宝莉试图向市场上所有的人口销售其产品。它可以被人口统计学中的所有人使用,并且与产品相关。然而,该产品的关键市场人口统计学是18岁至30岁的青年人口统计学(Ahrendts, 2013)。年龄在30到40岁之间的成年人也被发现是营销策略的关键目标之一。可支配收入高的高收入家庭是另一个关键部分(Ahrendts, 2013)。他们主要通过解释该产品独特的时尚趋势来针对青年人口。许多营销渠道致力于吸引青年人口。

it代写:巴宝莉品牌的传统商业模式

Company follows strategic marketing strategy that is maneuvered according to the global markets and competition. Initially the company wanted to change its brand image to relate to the consumer (Butler, 2013). They wanted to portray Burberry as essentially a brand that sells high quality high value that entices the younger demography (Beverland, Nielsen, and Pryce, V., 2015).Prior to 2006 the brand Burberry followed traditional models of conducting business. There were fundamental changes in the organizational structure of the company along with branding strategies (Mason and Wigley, 2013). Initially Burberry made products to suits whims of every designer and there was a general brand image that the company was aligned to older times in history. There were many products made by the company nevertheless there was not an integrated brand image schema adopted by the company (Zheng et al., 2013). In 2006, Burberry brand image was repositioned. It was realigned to the branding strategy. The brand image was “One brand One Company”. Currently, Burberry has positioned itself as a brand that serves accessories and clothing market. The rival competitors of Burberry are Gucci, Coach, Armani and Polo.

it代写:巴宝莉品牌的传统商业模式
Apart from this, there are also local competitors that are specific in every market that competes with Burberry (Ahrendts, 2013). Company has managed to emerge as a Brand that sells both accessories and clothing. It has aligned itself to be a product that is considered to be comfort luxury (Ahrendts, 2013). It has an eclectic mix of products. Apart from this, the company has also maintained the traditional tartan pattern in many of its design elements.Burberry tries to sell its products to all the demography in the market. It can be used by all people in the demography and relate to the product. Nevertheless, the key market demography of the product is youth demography between the age of 18 to 30 (Ahrendts, 2013). Adults whose age ranges between 30 to 40 years are also found to be one of the key targets of the marketing strategy. Higher income families whose disposable incomes are high are another key segment (Ahrendts, 2013). They target youth demography primarily by explaining about the unique fashion trends of the product. A number of marketing channels are dedicated to entice the youth demography of the population.

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