essay 評判:顧客行為分析的方法

essay 評判:顧客行為分析的方法
顧客行為分析的一個重要方法就是AIDA法。這是一個模型,它給出了消費者行為受廣告影響的總體和詳細的說明。此外,在模型中,還進行了分析,以了解購買決策可能受到的影響。 AIDA模型包含注意、興趣、慾望和行動等因素,每一個因素都與消費者行為以一種或另一種形式相關。在AIDA模型的基礎上,Mint business Newspaper(2010年5月)進行了一項研究,以評估已被證實的廣告召回情況,並對一些關鍵的理性和情感參數進行性能診斷。

essay 評判:顧客行為分析的方法
人們發現沃達丰的每一項服務都受到了影響。大量用戶接入沃達丰及其服務。在當今時代,沃達丰是世界領先的品牌之一,在世界電信公司排行榜上排名第11位,在歐洲排名第2位。從過去開始,沃達丰就以其有趣的廣告活動而聞名,其中可能包括與pug相關的廣告,the happy to help service。近年來,沃達丰最成功的廣告活動之一就是“動物園廣告”。

essay 評判:顧客行為分析的方法

One of the important methods by customer behaviors which can be analyzed can be done by the AIDA. This is the model which gives the overall and the detailed illustration of how the consumer behavior is impacted because of the advertising. In addition to this, in the model, the analysis is done to understand the ways in which the purchase decisions may be affected. The AIDA model includes the factors such as Attention, Interest, Desire and Action and each and every one is related to consumer behavior in one or the other form. On the basis of the AIDA model, a research was conducted by Mint business Newspaper (May, 2010) in order to assess the proven recall of the adverts and also to do the diagnosis of the performance on some of the key rational and emotional parameters.

essay 評判:顧客行為分析的方法
It was found that there was an impact on each and every service by Vodafone. A large number of users were connected to Vodafone and its services. In the present times, Vodafone is one of the leading brands of the world and it ranks 11th in the list of the telecom companies in the world and 2nd in Europe. From the past, Vodafone is known for its interesting advertisement campaigns which may include the advertisement related to the pug, the happy to help service. In recent times, one of the most successful advertisement campaign launched by Vodafone is “Zoozoo advertisement” campaign.

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