essay代写:市场研究的好处

essay代写:市场研究的好处

对市场的研究可以被认为是确保沃尔玛成功地认识到顾客的主要需求而不是他们可能需要的东西的关键。有两种主要的研究设计可以在这种情况下采用,这是次要的和主要的研究设计。对于这一特殊目的,初步研究将具有重大意义,因为结果将更加准确(Hair and Lukas, 2014)。选择这一研究设计的主要原因是,它将有助于减少与新推出的产品相关联的风险,但它可能不会完全消除风险。这也可以被认为对确定研究是否已经完成具有重要意义。本研究设计有许多工具可用于市场研究,如焦点小组,观察,电话调查和邮件问卷。

essay代写:市场研究的好处

沃尔玛可以考虑使用调查,因为有许多不同形式的选择,而且相当便宜。然而,可能存在与参与研究的参与者反应率低有关的问题。另一方面,这个设计可能涉及到对偏倚的脆弱性(Hair, 2015)。购物中心的拦截可以被认为是一种方便的到达顾客的方式,但是被调查者在提及可能敏感的问题时可能表现出不情愿。此外,研究将不会使用在线调查,因为它是好的-承认一些消费者可能没有适当的舒适在进行网上活动与另一个相比,并不是每个家庭都有同样的可及性。此外,在线研究可能不能确保每条指令都被被调查者仔细阅读,从而避免了快速行动的倾向。

essay代写:市场研究的好处

Research of market can be considered crucial for ensuring that Wal-Mart is successful in recognizing what are the main wants of the customer and not what is thought they might require. There are two main types of research designs that can be adopted in this context which are secondary and primary research designs. For this particular purpose, primary research will be of huge significance as the results will be more accurate (Hair and Lukas, 2014). The key reason for selection of this research design is that it will be helpful in reducing the risks in association with a newly introduced product, but it may not end up taking away the risk completely. This can also be considered significant for ascertaining if there has been completion of the research. This research design has a number of tools available for the purpose of market research such as focus groups, observation, phone surveys and mail questionnaires.

essay代写:市场研究的好处
Wal-Mart can consider the use of survey as there are options for a number of different forms and are considerably inexpensive as well. However, there might be issues related to the low rates of response from the participants involved for the research. On the other hand, this design might involve the vulnerability towards biasness (Hair, 2015). Intercepts of mall can be considered as a convenient way of reaching the customer, yet the respondents may show reluctance in referring to questions that may be sensitive. In addition, the research will not be using online survey as it is well- acknowledges that some of the consumers may not have appropriate comfort in conducting online activities in comparison with the other, and not each and every household will be having accessibility of the same. Also, the online research may not ensure that each and every instruction is read carefully by the respondent, and hence avoiding the tendency of quick move.

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