Hong Kong Airlines have already retailers’ distribution. They are capable to offer their clients with different retail channels like in flight sales channels, online sales channels and in flight procurement channels. However, for retailers, Hong Kong Airlines had to face many problems (Salazar & Rita, 2010).
Videcom gives both traditional command lines consolidate as well as a whole graphical consolidate which gives best of both. Hong Kong Airlines staffs give the priority to speed and Uniformity of command line consolidate when others give priority to use the art graphical consolidate that requires minimal trading only. Customer may book tickets and change or cancel thicket via Hong Kong Airline Call center. They will be benefitted by using this.
One disadvantage of selling via a retailer is the loss of direct restriction and alliance with ideal customers. The Hong Kong Airlines are depending on the retailer to give customer service to the clients. The profit of the airlines will be reduced, as the retailer will ask for an amount of profit. Until the retailer have big amount of clients buying per day, which will benefit with purchase and profits, the airlines may consider selling via retailers. Hong Kong Airline managerial will speak atmosphere that they require economic system to do a better job to recognise customers, to merchandise and retail their additional offers and products and prepare travel companies to represent content of airlines in more extensive, clear manner. Some airlines have interest in true, not filtered direct relationship between host systems and travelling companies towards what they can have. These companies ignores the GDS, but till develop content for use of companies and give a buffer in between companies and host system of airlines. Hong Kong Airlines Airline calls Center, Mobile App, Organisational travel Agents are suitable distributors.