全球食品制造商Mondelez International于2013年10月底进入澳大利亚市场，并以高级品牌的黑咖啡进入咖啡市场。这个最好的品牌是法国大陆的领导者，并在澳大利亚土地上推出。 Mondelez打算现在只利用澳大利亚的速溶咖啡市场，而不是进入荷兰，在那里它推出了全系列的咖啡产品。在澳大利亚，速溶咖啡部分目前由雀巢征服，雀巢正努力在即将到来的三，四年内实现5％的市场份额。
Mondelez International, a global food products manufacturer, entered the Australian market late in 2013 October and penetrated into the coffee market with its premium brand of coffee Carte Noire. This finest brand is the leader in the French continent and was launched big in the Australian land. Mondelez intended to only capitalise the instant coffee market in Australia for now as compared to its entry into Netherlands where it sprang its complete range of coffee based products. In Australia the instant coffee segment is at present subjugated by Nestle which is working towards achieving a 5% market share in the forthcoming three or four years.
The Australian coffee market is bound to continue its current trend in the years to come projecting a CAGR of 3% of the total volume. However the expectation from the market is 5% (Economicsonline.co.uk, 2015:30-32). The taste of the Australian tongue is also expected to mature and develop in the same manner and it shall be imperative and necessary for the companies that are manufacturing and selling coffee to be sensitive to the needs of the coffee drinker in order to stay strong in the market.
With this kind of a trend set to continue ahead, the trends that are emerging have to be discreetly understood with much accuracy. The main concern in the global coffee market today is the outperforming demand against the supply that is sure to increase prices for coffee in certain markets especially (Kotler& Keller, 2012:349-452). The effect of this on the consumers would have to be studied and the marketers would have to accordingly shape their offerings.