ASOS在营销方面非常强大，事实上它是最强大的工具。该公司正在做基本的工作。了解到有进展取决于他们成功的营销的事实，该公司已经投入了大量的资源来进行营销。 ASOS战略就是要让客户满意，并确保公司付出很大的努力为其客户提供各种产品。 （Hydra.com，2014）
该公司的营销战略包括一个具有互动功能的吸引人的网站，以选择和订购不同的产品。该公司还使用Face book，twitter等社交媒体网络销售该产品。该公司还在澳大利亚等国家运营一些电视广告，以确保公众了解其商店。该公司的推广非常强大，因为它拥有针对不同国家的不同网站。 （Chen，2013）
ASOS is very strong in its marketing and in fact it is its strongest tool. The company is doing the basics right. Knowing the fact that there progress is dependent over their successful marketing, the company has invested a lot of its resources over its marketing. ASOS strategy is to make its customer happy and in order to ensure that the company put lots of efforts to provide its customers with the variety of products at their website. (Hydra.com, 2014)
Take product for an instance, the first P amongst the four, the company has provided a wide range of products to its customer. The products of the company include the accessories, the jeweler, men & women wear as well as the beauty products. The company is also offering discounts at its products because of the fact that it offers off season products most of the time. It also offers additional discounts to its permanent customers. (Chaffey, 2010)
Marketing strategy of the company includes an attractive website with interactive features to select & order different products. The company also markets the product using social media networks like Face book, twitter and others. The company is also running some television advertisement in countries like Australia to ensure public awareness about their stores. The promotion of the company is very strong as it owns different websites for the different countries. (Chen, 2013)
Not only that, the company has its stamp over 50,000 brands, everything that it sold includes its brand image over it. The company has a very strong marketing campaign over face book and twitter. The efforts on rest of the social networking website like integral are much better than its competitors.