澳洲代写essay:国际市场的文化差异

澳洲代写essay:国际市场的文化差异

麦当劳已经非常成功地满足了上述形象所显示的各种国家或地区文化的多样口味。这一举措是必要的,因为所有美国美食的选择可能不被这些国家的人喜欢。这些新选择为这些国际市场和其他面临这种文化差异的人提供了品尝麦当劳产品的同时尊重其文化习俗的能力。
提出低和高背景文化理论的人类学家Edward T. Hall在马林大学网站(n.d.)中指出。这一理论有助于更好地理解文化演习对交流的潜在影响。这个理论的一个关键组成部分是背景。上下文涉及事件或通信发生的背景,周围环境和框架。

澳洲代写essay:国际市场的文化差异
亚洲大部分地区,南美洲,非洲和中东地区都有高度的背景文化,这些都是集体主义,关系型,沉思和直觉。这些文化中的人们非常重视人际关系。在这些地区,发展信任是任何商业交易的先导。用霍尔的话来说,这种文化是集体主义的,他们更喜欢共识和团体和谐来达成个人的成就。在这些文化中,人们被理性所控制的程度不如感觉或直觉。语境比可能包含面部表情,姿势,姿势和说话者语气的单词更重要,有时甚至包括个人的家庭状况和历史。高层次沟通倾向于更正式和间接。谦卑,精心的道歉和华丽的语言是司空见惯的。

澳洲代写essay:国际市场的文化差异

McDonald’s have been pretty successful in satisfying the diverse tastes associated with cultures of various nations or geographies as evinced by the above image. This move was necessitated as all American cuisine selections may not be liked by people from these countries. Such new options provide these international markets and others facing such cultural dissimilarities in their cuisine the ability to relish McDonald’s products at the same time staying true to their cultural customs.
Edward T. Hall, an anthropologist who put forward the theory of low and high context culture has pointed out in the college of Marin university website (n.d.). This theory helps in better understanding the potent effect culture exercises on communication. A key component of this theory is context. Context relates to the background, surrounding circumstances and framework in which an event or communication takes place.

澳洲代写essay:国际市场的文化差异
High context cultures are present in most of Asia, South America, Africa and the Middle East and these are collectivist, relational, contemplative and intuitive. People in these cultures place a lot of importance on interpersonal relationships. In these geographies, developing trust is a precursor to any business transaction. In the words of Hall, such cultures are collectivist and they prefer consensus and group harmony to individual achievement. In these cultures, people are less ruled by reason than by feelings or intuition. Context is more important than words that might include facial expression, posture, gesture and the speaker’s tone of voice and sometimes even the individual’s family status and history. Communication in high context tends to be more formal and indirect. Humility, elaborate apologies and flowery language are commonplace.

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