澳洲代写论文:竞争性购物分析

澳洲代写论文:竞争性购物分析

Brand的竞争对手
就像在中高端市场一样,WHISTLES拥有很多竞争对手,例如French Connection和Reiss。
a)French Connection(FCUK)
French Connection是由Stephen Marks于1970年代在英国建立的全球时装公司。它也被称为FCUK。 FCUK与WHISTLES竞争的原因在于FCUK很时尚,反对时尚,粗俗和co,,无辜和认识,追求和缩减责难,超越和平庸,幼稚和复杂,庸俗和聪明,挑衅和合规,唤起了反常同时玩和违背文化限制(Botting,2004,第42页)。

澳洲代写论文:竞争性购物分析
广告是法国连接公司竞争战略的重要组成部分,并被认为将FCUK转变为一支强大的全球力量。根据FCUK特别关注的特许经营业务。除了建设投资外,FCUK拓展业务是最重要的途径,然而,该公司在小城镇推广,这是进入市场的不错选择。因为额外的10%的成本会给公司带来更多的回报,这是非常重要的。此外,FCUK采用多种多渠道策略,如商店网络,互联网和邮购。为了发展电子零售,该公司还拥有在线咨询服务。由于强大的品牌知名度和品牌知名度,FCUK专注于目前的市场份额。此外,公司认识到,在合适的时间以合适的产品满足顾客需求,以合适的价格满足客户的上市速度至关重要。此外,FCUK迅速扩张,现在它有自己的饮料,香水和化妆品,这吸引了更多的客户群体。

澳洲代写论文:竞争性购物分析

Brand’s competitors
As in the Upper-middle market, WHISTLES has a lot of competitors, for example, French Connection and Reiss.
a)French Connection (FCUK)
French Connection is a global fashion company which builds in United Kingdom in 1970s by Stephen Marks. It also branded as FCUK. The reason why FCUK is competitive with WHISTLES is that FCUK is fashionable and against fashion, brazen and coy, innocent and knowing, courting and curtailing censure, transgressive and banal, infantile and sophisticated, vulgar and clever, defiant and compliant, calls up the perverse play and disobey cultural limits simultaneously (Botting, 2004, pp. 42).

澳洲代写论文:竞争性购物分析
Advertising plays a key part of French Connections’ competitive strategy and has been credited with transforming FCUK into a formidable global force. According to the franchise business which FCUK attached particular attention to. It is the most crucial way for FCUK to expand business except construction investment, however, the company spread the chain in smaller cities and towns, which is a good choice for entry the market. Because the extra 10 percent cost bring more rewarding to the company, which make a big difference. Moreover, FCUK utilize a variety of multi-channel strategy such as store network, the internet and mail order. In order to developing e-retailing, the company also possesses an online consultancy. Due to strong brand recognition and brand awareness, FCUK concentrate on the current market share. Furthermore, the company realise that speed-to-market is vital with the purpose of satisfying the customers for the suitable product, proper price at the right time. In addition, FCUK expansion rapidly and now it has its own drink, fragrances and toiletries, which attract more customer group.

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