代写论文：价值链分析

代写论文：价值链分析

乐高集团进行价值链分析，以确定如何为客户购买其玩具提供最大可获得的价值。价值链分析涉及三个步骤：

活动分析：在这方面，组织必须分析哪些业务活动会带来更多的玩具利润和销售量，哪些是要控制或淘汰的活动会导致亏损。为了增加乐高集团的品牌形象，他们探索了新的机会和业务活动，如设立乐高媒体，开发电子游戏软件。例如，1998年发生的影响销售停滞的活动，导致了集团首次出现金融危机，需要进行评估和排除（Reynolds，T.J。，＆Olson，J.C。（编辑），2001）。

价值分析：在这个阶段，分析每个产品的最高价值。乐高集团在其中引入“健身计划”，精简生产方式，降低组织层次，承担更多责任，高度关注客户。为了给客户提供更多的价值和获得良好的客户基础，集团推出了乐高星球大战，乐高乐富品牌等新型改良产品。

进行评估和规划：应对团队的产品线进行评估和适当的分析，并确定是否需要做出任何修改以达到最佳效果，并据此计划进行必要的行动（Mintzberg，H 1994）。

价值主张：分析每个产品线的价值主张是乐高集团业务战略中至关重要的一个方面。因此，在2004年，乐高产品的零售销售利润率达到了19％。整体收入增长约35％来自乐高星球大战产品线的销量贡献。

代写论文：价值链分析

A value chain analysis is carried out by The Lego Group, so as to determine how the maximum attainable value can be offered to the customers for purchasing its toys. A value chain analysis involves three steps:

Activity Analysis: In this aspect, the organization has to analyse which all business activities will lead to more profits and sales volume of toys and which all activities that are to be controlled or eliminated which will lead to loss. In order to increase the brand image of The Lego Group, they explored new opportunities and business activities like setting up of LEGO media, developing video game software. For instance, the activities affected the sales stagnation happened in 1998, which lead to the first ever financial crisis of the group, has to be evaluated and removed (Reynolds, T. J., & Olson, J. C. (Eds.), 2001)..

Value Analysis: In this phase, the highest value that each product can come out with is analysed. Lego Group’s introduction of Fitness Program in which, the main focus of streamlining the production method, lowering organizational layers, to take up more responsibilities and high focus on customers. For giving more value to the customers and to get a good customer base, the group introduced new and improved products like LEGO Star Wars, LEGO DUPLO brand and so on.

Go Evaluation and Planning: Evaluation and proper analysis of the product lines of the group ought to be done and gauged whether any modifications have to be made so as to achieve optimal results and planned accordingly to carry out requisite actions (Mintzberg, H 1994).

Value Proposition: Analysing the value proposition for each product line is a crucial aspect in the business strategy of Lego Group. As a result of this, in 2004, Lego products earned 19% profit margins from retail selling. Around 35 percent of the overall revenue growth was from the contribution of sales volume of LEGO Star Wars product line.