While entering a new market, concerned company ensures that what kind of communication channel will be best suited for that particular market place. Within western countries, company is found to utilize Internet and social media, whereas within less developed nations, company relies more on traditional channels of communication, including Television advertisements. Thus, it is evident that how social culture and satisfaction play a crucial role in the communication strategy of McDonald’s. However, there are still some communication gaps that need to be adequately addressed and resolved with time. In today’s era of globalization, there are an ample number of options and alternatives available to public and may consider other companies over McDonald’s in situation of discriminatory and disrespectful remarks from any of the employees intentionally or unintentionally.
Negative and Positive of Performance
The positive communication or performance of McDonald’s is evident from the diverse product line and refinements in communication strategies. The company always tries to reach its target audience with adequate measures and effective channels. Since, the target audience of company has been youth and the company heavily relies on social media so that the company can be in consistent touch with its customers. This practice of communication has a positive impact on its performance as people gain an image of socially responsible company for McDonald’s. Other positive communication practices can be seen with the large displays and banners of McDonald’s. It is found that the company tries to utilize environmental friendly banners that are recyclable. This strategy of the company has been highly successful to reach a global audience and reflect an image of environmental friendly.