All stores of Starbucks are considered as involved in the community, and there is strong commitment to strengthen neighbourhoods wherever the business is done (Peppers and Rogers, 2016). The stores allow the customers and employees of Starbucks for tapping and connecting with shared passion. This is crucial for the provision of helping hand and creation of meaningful opportunities for strengthening communities and individuals. All across the year, the customers and employees dedicate their energy and time for the creation of positive change across local settings of neighbourhoods. There is encouragement of partners for leading and participating in projects that are in alignment with main focus areas which include support of transitioning veterans and opportunity youth, alleviating hunger and environmental impact (Michelli, 2016). As the fundamental core of the business, the company seeks on inspiring and nurturing the human spirit while trying to understand that every individual introduces a different life experience. There is diversity of partners in terms of not only age, religion, disability, sexual orientation, ethnicity, race and gender, but also cultural ideas, thoughts, backgrounds and life experiences.
Analysis of Customer’s Service Experience
The coffeehouse is set up as a familiar, inviting, and welcoming place for the connection of individuals by designing the stores for reflection of unique attributes in serving the neighbourhoods. The company shows interest in the way that is connection of design with sustainable practices of building and provoking thoughtful engagement and questions with the environment built (Hossain and Islam, 2015). Apart from the reduction in water and energy consumption, there is incorporation of the possible recycled and reused materials followed by the often utilization of design materials and details under local inspiration across the stores.
Every renovated and new store of Starbucks is known for using one of the following four concepts of store design (Jianfei, 2014).
Concept stores are known to be inclusive of unique environments under the creation of designers for exploring innovations across the coffeehouse. These are known as design sandboxes. There is extension in the sense of exploration to everyone making the visits by daily tea and coffee cupping, community gatherings and artistic events.
Regional Modern stores are known for embodying a style of trend setting that is welcoming and comforting. There is utilization of light-filled, loft-like, bright space under the punctuation of culturally significant fabrics and regionally inspired furniture. This allows the creation of a contemporary and calm respite out of the world of fast pace.
Artisan stores are known for echoing the industrial history of different urban areas inspired by modernism from the years of 1930s. This motif allows the celebration of simple materials such as hand-polished woodwork, factory casement glass, masonry walls, and exposed steel beams in a creative place of gathering for arts and culture.
Heritage coffeehouses are known for reflecting the mercantile bases of the first store in the historical Pike Place Market of Seattle with lighting inspired by factory, metal stools, stained tiled or concrete floors, or worn wood. Large wooden blinds, club chairs, and community tabled are known for evoking strong feelings among customers.
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