One prevalent application of this latest technique is social networking amid companies. “Corporations have discovered the fact that networking websites like Twitter and Facebook are good ways of building their brand recognition (Boyd & Ellison, 2007, pp. 26)”. “Basically, there exist five chief uses for social media and businesses i.e. to build brand awareness, like an online means, for staffing, gaining knowledge regarding the latest technologies as well as competitors and lastly, like a lead generation technique to capture likely prospects (Ferri et. al., 2012, pp. 125)”. These corporations are capable of driving traffic to their own websites at the same time motivating their users to have discussions about how to change or improve services or products. “In addition, social networking websites have also turned out to be a mainstream area of academic research within several disciplines (Boyd & Ellison, 2007, pp. 35)”. For instance, social networking provisions are greatly appropriate for studies that lay emphasis on all facets of human identity within a technological community.
Further, taking the above discussion into consideration this particular paper attempts to throw light on the privacy concerns associated with a well-known social networking website i.e. Facebook.