本篇代写价格-企业品牌形象建设的重要性，在全球化的今天，跨国公司之间的竞争非常激烈。保持诚信和可靠的形象是一个公司在现代蓬勃发展的必要条件(巴兹尔和韦伯，2006年)。对品牌的固有信任导致人们选择购买市场上众多品牌的品牌。现代的公司正在寻找建立积极的企业形象和利基消费者基础的方法。企业社会责任的努力使企业的正面形象成为可能。有积极的品牌形象建设(McNabb、王& Pētersons, 2010)。现代的公司只有通过保持诚信的形象和建立良好的道德实践来与人们建立积极的消费者关系。接下来代写价格-企业品牌形象建设的重要性具体分析如下：
In the current globalized world, there are intense competitions from the global companies. Maintaining a persona of integrity and reliability is integral for a company to thrive in the modern times (Basil & Weber, 2006). The innate trust in the brand leads the people to make choices to buy the brand of the numerous brands that are available in the markets. The companies in the modern times are looking for ways to build a corporate identity that is positive and a niche consumer base. The positive corporation’s image made possible by the CSR efforts of the company. There is the building of a brand image that is positive (McNabb, King, & Pētersons, 2010). The companies in the modern times sustain only by maintaining a credible image of integrity and having a strong ethical practice in place to build positive consumer rapport with the people.
In the case of a scandal or issues about the quality of the brand, there can be a complete haul of the operational procedures of the company. The company then needs to assuage the needs of the consumers and develop stronger CSR efforts. There are literature suggestions that the companies in the modern times can emerge even after a tainted scandal by having a better ethical practice in place. Even though it is an arduous task, the companies have been able to rise above the scandal and sustain in the markets by having a better CSR strategy.
The purpose of this analysis is to understand the nuances of these processes and develop a holistic view as to the important variables that are needed for the sustenance of the company. The ways in which some companies have been able to develop their brand image have been probed in the following sections.
The central rational of the research is that the stakeholder perception of the CSR can have a direct impact of the success of company after facing scrutiny of the persona of the brand.
Companies adopt a blanketed approach in the CSR and there should be analysis of the gaps to remove redundancy and develop efficiency of the processes.
The first hypothesis is that the positive perceived CSR will have positive impact for the consumer trust leading to sustenance of the company.
Negative connotations associated with the brand will cause the consumer trust to depreciate thereby causing sustenance issue for the company.
By developing and restructuring the CSR, the companies can restore consumer trust that was lost during a tainted scandal of the company.