The purpose of this site design would be to sell science based toys to children. The selling of the toys will be in primarily through iOS apps and Android apps. Tia would be a dog who explores into three different landscapes. The narrative element of the story is that Tia is a dog that likes to explore. Owing to this, she becomes separated from her owners. The focus of the story is to allow the users to navigate towards different elements and ultimately help Tia reach her owner who is searching for the dog. The reason for choosing Tia would be that it is a neutral name and a dog is universally liked by majority of the people. Apart from this, a dog is known to dig deeper into a particular object and this curiosity of a dog will fit into the narrative element of the story. Tia will be a dog who is interested in exploration. Initially on logging into the app the users can learn about Tia. It will be a story about how Tia likes to explore and Tia would be a customizable dog. The users can select into the avatar of Tia and change all the aspects of the appearance of the dog.
In each landscape when the user clicks on imagery there will be the presentation of the landscape. They can control the movements of Tia and make him explore into a particular area.
There will be explanation of the particular science concept and a related science toys. Three landscapes that the user can select are forest, sea and classroom.
In cases where the user selects on a forest they can learn about the ways in which plants grow. In that image, there will be a related science project such as a game where the children can grow a plant in their home. There will be emphasis on the ways of selling greenhouse projects and environmental toys to the people in the people. This will also serve as a medium to discuss about the importance of science and environmental protection. Tia can then explore into the sea adventure or a classroom adventure. In this section, the sea adventure will be a similar experience to that of an aquarium. There can be learning about the various sea animals and related toys. Finally, in the classroom the teacher will teach the basics of three languages that includes Spanish, Chinese and French. The user can choose the language that they want to learn and learn more from the different teaching tools or apps that are used to teach about the languages.
The narration of the story and the learning pace will be controlled by the users and their willingness to learn about the concepts. After each teaching level, there will be an option to buy the toys. The children would be asked to look for adults to make the purchase of particular toys. The final objective of the app would be to sell Science based toys to the children.
The target audiences are the young families with children aged between 5 and 10. The parents or the guardians will be the buyers or the customers and the end user will be the children who want to learn. The parents will be assured that this particular app is a safe space for the children to explore. The end –consumers will also be taught about the different events and different aspects of science. The children in this age cannot distinguish between the entertainment and advertisements. The children will be sold different products by the other retailers. The unique differentiation strategy is that this product is sold as a product that will be interesting and also learning will take place in this paradigm. A number of elements are covered in this paradigm. There will be opportunity to learn about ecosystem in forest, sea and environment. Added to this there will be spaces to learn about the various parts of speech. Languages will also be a major notion that will be sold. The reason for connecting language and science is that there will be a number of elements where learning can take place. In this process, the toys that will be sold will be to solely use for the learning purpose for the children. The distributors would also learn about the different ways to reach out to the potential consumers. In this process, the site would serve as a platform to form networks between the end consumers and the distributors. The site will be the platform where the products are sold. The people need to login to the app by using a specific sign in and password and access the different areas.
The reason for choosing this particular target audience is that there are limited toys related to science and learning that is sold. This will enable in the creation of niche audiences for the consumers.
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