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代写essay:谷歌

代写essay:谷歌

公司全球化和进入外部市场的方式对于查看它在不同国家所做的各种条目变得非常重要。例如,该公司首先通过合作战略扩展到南美(Harvey, 2005)。有了这样的策略,谷歌就有可能访问南美的流量,并提供公司平台的可见性。谷歌没有在国内进行任何投资,因为它利用UOL的分销渠道来访问该地区。公司利用出口战略出口产品。以这种选择为例,谷歌成为南美地区领先的搜索引擎之一。自从进入全球市场以来,该公司一直使用类似的策略。该公司还采用了其他的策略进入国际市场(福山,1989)。

代写essay:谷歌
授权协议已经被雅虎和美国在线等组织使用。这是由公司在门户网站上销售基于搜索引擎的服务的能力。这些门户将谷歌的搜索技术集成到web域中。谷歌进入全球范围的另一个全球化战略是外国直接投资策略。该公司引进了转售商以获得销售人员。这是通过在格林菲尔德的投资完成的。该战略在亚洲地区,特别是在中国,得到了该公司的应用。谷歌已经根据其希望进入的市场特点调整了策略。

代写essay:谷歌

The way in which the company globalizes and reaches external market becomes important to view the various entries it has made in different countries. For example, the company first expanded to South America by adopting a partnership strategy (Harvey, 2005). With such a strategy, it became possible for Google to access South American traffic along with providing visibility over the company platforms. Google did not make any investment within the country as it made use of distribution channel of UOL for accessing over this area. The company makes use of exporting strategy to export its products. With such selection for example, Google became one of the leading searching engines within the South American region. Similar strategy has been used by the company ever since to enter global markets. 2 other strategies have been used by the company to enter international markets (Fukuyama, 1989).

代写essay:谷歌
Licensing agreement has been used by the company with organizations such as Yahoo and AOL. This is done by the company to have the ability of selling the services based on search engine for portals. These portals integrated search technology of Google into web domains. Another strategy for globalization used by Google to enter global domains is the strategy of foreign direct investment. Resellers were introduced by the company to obtain sales force. This was done through investments in Greenfield. Such a strategy was applied by the company within the region of Asia and particularly within China. Google has adapted its strategies as per the market specificities that it desires entering.