The PDCA cycle is the method that is implemented to ensure continual process improvement.
The first step is planning (Sadgrove, 2016). In this process, there is identification of the opportunity to bring change. The second step is to implement the changes on a small scale. Based on the data and the changes analyses the implications. From this change, there is the actual action of implementation of the changes in the wider scale (Scheer, 2012).
This model can be used to regularly check the process improvement model of the company.
Once the plan has been implemented there must be maintaining of control over the operations. In this case, there must be daily analysis of the infrastructure. The indicators of performance are the actual tangible sales figures. For the brand awareness there can be a number of portals used to understand this intangible variable (Kotler et al., 2015).
Currently the company implements a number of safety and security checks to ensure that the people and the infrastructure are secure. There is lot of importance given to the safety features. This has added to the credibility of the operations (Jacobs and Chase, 2013).
There are longer lines and the issue of capacity management has been brought to the forefront. The company needs to address the issues of rising needs and the increase in visitors into the land. To address the company is planning to emphasize on infrastructure.
Apart from this they need to emphasise the employee motivation. There must be more incentive programs and reward programs given to the employees based on their performance. Currently longer lines cause the customers and employees to feel fatigued in this process. There must be incentives that are combinations of tangible and intangible incentives.
Continual Process Improvement
The Deming cycle or the Shewhart cycle is used to implement the model of continuous process model.