This report covers a detailed overview about the struggles faced by Netflix to reach expectations of investors and analysts, beat the market forecast and drive its stock prices to a new high. This robust growth in such less time has even left the Wall Street analysts amazed. It has been rightly claimed by them that Netflix could become the entertainment industry’s most prized possession with this performance. The key to Netflix’s success is its content centric approach to win over customers. Great content is pivotal for formation of powerful networks and strong channels to grow in the media landscape of the 21st century.
The world has come a long way from rewinding a tape or waiting for a DVD to get the desired content. Now one does not have to worry about a scratched CD or DVD borrowed from a friend or rented from the store. There’s no fear of losing a DVD or backup of the same especially for parents when they realize that the favourite DVD of their child is missing or was forgotten at their grandparent’s place.
This analysis provides a holistic perspective of the company’s long journey from the days of DVD mailing and manually maintaining the record of customers till today. In the 21st century, Netflix has evolved from its image of a post office to a highly digital company providing highest quality streaming service with the most original content across variety of devices. It started as a classic channel for distribution of movies and entertainment to households and today it is the very own content channel for people across the world. The top industry talent worldwide including Hollywood dream of showcasing their original content on Netflix considering its reachability to the audience (Prakash and Velu, 2009).