People often use fashion, popular, street fashion and other words to describe the fashion phenomenon. Most people’s understanding of fashion is confined to the above few words in a vague or mixture of this few words. Only first defining the relevant words clearly, the category of street fashion could be defined.
One is to ignore fashion development and subjective expanded scope of street fashion. Another kind of misunderstanding is that street fashion is just part of the fashion, and has not too big difference from popular fashion. This ignores the essence of the difference between them. The public fashion is wonderland of commodity. The machine batch production is behind the commodity, the nature of which is the consumer culture. It pursues the consistent and the same of clothing. The body of the popular fashion is a clothing company, their lofty goals are a global fashion integration and unity, and finally achieve the maximization of interests. The nature of the street fashion is the personality and the pursuit of rebellious, confrontation and difference. The main body of street fashion is maverick personality groups, they opposed to social structure benchmarking with class, money and status. They only pursuit individual character satisfaction and the experience of self-appreciation, their ultimate goal is not convergence, but rebel of popular fashion (Azuma, 2002).
In conclusion, the street fashion is summarized as a kind of fashion. The street fashion is put forward by the main body of the orthodox culture movement namely the orthodox youth, aims to express the disappointment and resentment at the contemporary social mainstream culture and refuse to regard the mainstream culture values as the theme of fashion phenomenon. With the global spread of the culture campaign and orthodoxy, this kind of fashion behaviour of resistance youth is gradually evolved into large-scale fashion phenomenon of a specific group namely the street fashion. This kind of the youth fashion is absorbed by the popular fashion industry part at the same time and produced partly deconstruction and reorganization, which embodies in the popular fashion behaviour. Street fashion is with the distinctive orthodox consciousness. It is like the soul which gives youth fashion the inherent characteristics of the orthodoxy. It is like a symbol or label which distinguishes rebellious youth from the other groups. Exactly speaking, this kind of symbol not only expresses the subversion but also reverses all the established patterns and rules of contemporary society and life. This kind of orthodox fashion is to establish a new fashion values and structure of consciousness, or at least will be prepared for paving the way for the arrival of the new fashion values and aesthetic view (Celjak, 2012).