Power of the suppliers: Suppliers can be understood as the person who supplies the raw material which is used for the manufacturing of the products or services. Suppliers may charge higher prices from the business which affects the production process and profitability of the business. Framingham Wines need to maintain healthy relationship with the suppliers for the production process of the business as change in the behaviour or manner the raw material is supplier will result in change in the production of the wines and decline in the sales of Framingham Wines due to the power hold by the suppliers (Global, 2010).
From the Porter’s five forces analysis it has been analysed that the five forces included in the Porter’s five forces creates huge impact over the performance of Framingham Wines. The environment is made up of different factors which lead to change in the performance of the Framingham Wines. The suppliers supply the raw material which is used for the manufacturing of wine and the relationship with the suppliers needs to be established for the purpose of arrangement of the raw material in an effective manner. Level of competition in the market is high due to the performance of Framingham Wines gets affected. This competition results in decrease in the sales and for dealing with this issue there is a need to adopt effective strategies by Framingham Wines. The choice of the buyer is responsible for the sales of the Framingham Wines and for this the prices and the packaging of the wines offered by Framingham Wines need to be attractive and priced according to the market and economic conditions.