澳洲代写论文：星巴克的新西兰市场
澳洲代写论文：星巴克的新西兰市场
研究的使用
探索性的二级研究最适合于发现问题的背景下，因为在这种方法中，相关的个人或团体可以探索其活动或实践的每个方面。这同样提供了对问题的基本性质的洞察力，并且不需要或者很少有事先知识来进行这样的研究（Denzin＆Lincoln，2011）。此外，这同样具有高度的灵活性，并且更加准确和精确地定义了一个问题。
目标
在新西兰运营两年内将销售额提高40％
通过在新西兰运营两年，将客户满意度提高50％，从而建立更强大的客户基础
在五年的运营中将全球认可度和声誉提高200％
通过到2015年在新西兰开设10家门店以及到2018年全球200家门店遍布世界各地
澳洲代写论文：星巴克的新西兰市场
研究问题
什么广告和推广渠道或技术最适合新西兰市场上的星巴克？
新西兰市场上星巴克客户或市场中最赚钱的部分是哪一部分？
星巴克企业结构和业务活动中的其他可能改进和改进的领域是什么？
结论
星巴克在新西兰的业务面临着很多麻烦，主要是因为广告和促销活动效果不佳。因此，管理层必须进行探索性的二次研究，以有效识别优势和机会，从而将弱点和威胁的负面影响降至最低。据估计，该公司将能够在预期的时间内达到其总体目标，投入大量的广告和宣传技巧。
澳洲代写论文：星巴克的新西兰市场
Use of Research
An exploratory secondary research is best suited in the context of identified problem as within this approach, the associated individual or party can explore each and every facet of its activities or practices. The same provides an insight into the fundamental nature of the problem and no or little prior knowledge is required to conduct such researches (Denzin & Lincoln, 2011). Moreover, the same is highly flexible and defines a problem much more accurately and precisely.
Objectives
To enhance the sales by 40 percent within 2 years of operations in New Zealand
To build a stronger base of customers through enhancing the customer satisfaction level by 50 percent with two years of operations in New Zealand
To establish stronger global recognition and reputation by 200 percent within five years of operations
To reach almost every corners of the world through opening 10 stores more in New Zealand by 2015 and 200 new stores all around the globe by 2018
澳洲代写论文：星巴克的新西兰市场
Research questions
What advertising and promotional channels or techniques will be best suited for Starbucks in the market of New Zealand?
Which is the most profitable segment of customer or market for Starbucks in the market of New Zealand?
What are other potential areas for refinements and improvements within Starbucks corporate structure and business activities?
Conclusion
Starbucks has been facing a lot of trouble with its operations in New Zealand, mainly because of the ineffective advertising and promotional activities. Thus, it is essential that the management undergoes an exploratory secondary research to efficiently recognize the strengths and opportunities so that the negative impact of the weaknesses and threats can be minimized. It has been estimated that the company will be able to reach its overall targets in desired time period, is heavy investment is made on advertising and promotional techniques.
