澳洲论文代写：咖啡广告

澳洲论文代写：咖啡广告

在这种情况下，在人口统计类别中的目标受众是年龄在18至45岁之间的女性和男性，但是每个人的需求都不受他们的照顾。这是因为产品本身主要是为成年人特别是商业女性和男性。它在开始工作之前的一个小时通常在办公室访问哥斯达黎加的早晨咖啡，他们还在午餐时间参观。另一方面，它也旨在针对那些可以支付定价咖啡的大学学生。因此，它旨在针对那些有兴趣花钱喝咖啡的人。
此外，哥斯达黎加引进了儿童菜单作为家庭的新目标市场。由于大多数哥斯达黎加商店都位于澳大利亚的购物商场和大街上，因此家庭目标潜力巨大。哥斯达黎加为儿童推出了一系列特殊的食物，以满足这一需求。

澳洲论文代写：咖啡广告
为了实现上述目标，使用各种广告媒体以将销售主题传达给目标观众。所用的各种媒体包括报纸，电视，广告牌，互联网横幅和杂志。哥斯达黎加咖啡公司的销售，意识和利润可能会通过所有这些媒体增加。这是因为它对目标受众产生了深远的影响，并且它可以同时向广大听众传递信息。
由于Costa Coffee对广告活动投入了大量资金，因此检查广告是否对公司有效（Cavusgil和Shaoming，1994）至关重要。为了避免代价高昂的错误，需要评估广告活动的有效性。

澳洲论文代写：咖啡广告

The target audience in this case under the category of demographics is both females and male which are aged between 18 to 45 years, however the needs of everyone are not catered by them. This is because of the fact that the product in itself is primarily for the adults especially for the business women and men. It for taking the morning coffee that they usually visit Costa at the office going hour before starting the work and they also visit during the lunchtime. On the other hand, it also aims to target the university going students who could pay for priced coffee. Thus, it aims to target the people who have interest in spending money on the coffee.
Moreover, Kids menu was introduced by Costa for new target market which was Families. There is a massive potential for family target as most of the costa stores are located in the shopping malls and high streets in Australia. A specific range of food for children has been launched by Costa so as to meet this demand.

澳洲论文代写：咖啡广告
Various kinds of advertising media is used in order to accomplish the targets stated above so as to communicate the selling theme to the audience targeted. The various media used includes newspapers, television, billboard, internet banner and magazines. There is a possibility that the sales, awareness and profit of Costa Coffee Company would increase through all this media. This is because of the fact that it leaves a deep impact on the target audience and it could deliver message to a huge audience at the same time.
As lots of money is being spent by Costa Coffee on the advertising campaign, it is crucial to keep a check whether the advertisement was effective for the company or not (Cavusgil and Shaoming 1994). In order to avoid costly mistakes, the effectiveness of advertising campaigns need to be assessed.