澳洲assignment代写

澳洲代写essay:定价策略

澳洲代写essay:定价策略

在南多的定价
看着公司的价格,它是负担得起的,比其他快餐店低。该公司低价策略,可以吸引更多的客户。快餐店的鸡肉套餐价格从9.90美元到14.40美元不等。根据人们的可支配收入,这个定价在各个国家和地区是不同的。这是因为各国的经济,每个国家都有不同的可支配收入的个人。在澳大利亚,公司一直专注于为客户提供双重定价策略。部分产品价格便宜,可以由各种客户提供,部分产品基于客户群和公司的竞争优势,价格较高。
Nando的定价策略
公司所遵循的第一个定价策略是渗透定价策略,即通过向客户提供低质量的产品来获得客户的关注,从而赢得市场竞争。公司紧随其后的定价策略是双重定价策略,亚洲市场正在实施的心理定价策略,以餐厅提供的定位和服务等非价格产品为重点的竞争定价策略。

澳洲代写essay:定价策略

南多正在改变产品的价格
该公司定期审查其产品的价格,因为这是一个国际快餐连锁店,价格需要定期审查。价格不因投入的增减而有所变化,因为它是一个知名品牌,而且是因为公司的发展投入增加了。竞争时,他们改变产品的价格。

澳洲代写essay:定价策略

Pricing at Nando’s
Looking at the pricing of the company it is affordable and lower than other fast food restaurants. The company has low price strategy so they can attract more customers. Chicken courses of the fast food restaurant range from $9.90 to $14.40. This pricing is different in various countries and regions based on the disposable income of people. This is because of the economy of various countries and how each country has individuals with different disposable incomes. In Australia the company has focused on dual pricing strategy that is for the customers. Some of the products are cheap so they can be afforded by various customers and some of the products are of high price based on the customer segment and competitive advantage of the company.

Pricing strategies at Nando’s
The first pricing strategy followed by the company is penetration pricing strategy that is to attain the attention of the customers by offering them with low quality products so they can gain competition in the market. Another pricing strategy followed by the company is dual pricing strategy, psychological pricing strategy that is being followed in the Asian market and Competitive pricing strategy that focuses on the non price products like location and service provided by the restaurant.

澳洲代写essay:定价策略
Nando’s changing the prices of the products
The company reviews the prices of its products regularly because it is an international fast food chain and prices need to be reviewed regularly. The prices are not changed with the increase or decrease in input because it is a renowned brand and since it is development input of the company has increased. They change the prices of their products when competition is present.