澳洲作业代写：产品细分带来的好处
澳洲作业代写：产品细分带来的好处
细分为消费者提供了多样化的选择组合。苹果也在使用价格细分，提供不同的产品版本和每个版本的价格。虽然苹果手表是一项创新的新技术，但它还没有足够大的市场来取得成功。这款产品是智能手表市场的一个细分市场，因为没有iPhone，你无法充分发挥手表的潜力。你必须先成为iPhone的消费者，然后才会购买Apple watch。苹果手表不可能是iPhone的产品。为了充分享受Apple watch，你需要投入自己的品牌。苹果将在这里看到他们的大部分成功。产品的心理细分是针对那些与富裕和喜欢高端产品的品牌形象产生共鸣的人群(Schiffma et al.， 2013)。人们被发现有购买这种产品的动机。就苹果而言，主要卖点是人们的情绪。这个细分想要拥有一个基于他们感觉的产品。产品的心理细分是为那些想要过高档生活，只使用高质量的产品来满足他们的需求的人(Javornik, 2016)。
澳洲作业代写：产品细分带来的好处
苹果产品的销售范围很广，因此它在世界各地的零售店都有销售。千禧一代是产品销售的首要目标。这些人被发现是一群对新技术进行试验的人。人们的年龄是由年轻的人口组成的，也是由富裕阶层组成的。消费者的受教育程度被发现是受过大学教育的消费者。社会阶层是指社会的上层阶级或中上层阶级，他们喜欢购买高价的产品。据统计，拥有该品牌的人每年的收入超过10万美元。市场分割的主要问题是它往往是单向的。有一种产品需要为社会中的富裕阶层做销售(Bree, 2015)。这就是为什么苹果使用这种特殊的细分策略来销售产品。这是公司为了满足社会中不断壮大的中产阶级的需求而发展起来的一种新的新兴趋势。人们愿意尝试苹果的产品，这是基于苹果品牌的品牌形象和良好意愿。
澳洲作业代写：产品细分带来的好处
The segmentation gives the consumer a diverse portfolio of options to purchase from. Apple is also using price segmentation by offering different product versions and prices attached to each version up front. While the Apple watch is a new and innovative piece of technology, there’s not a big enough market for the watch to be successful. The product is a sub-segment in the smart watch market because without an iPhone you cannot access the full potential of the watch. You have to first be a consumer of an iPhone to then buy the Apple watch. There is no way that the Apple watch could be the product as iPhone is. In order to fully enjoy Apple watch you need to invest yourself into the brand. This is where Apple will see the bulk of their success. Psychographic segmentation of the product is for the people who resonate with the brand image of being affluent and like premium products (Schiffma et al., 2013). The people are found to be motivated to buy the product. In the case of Apple, the primary selling point is the emotions of the people. This segmentation wants to own a product based on how it would make them feel. Psychographic segmentation of the product is for the people who would want to live the premium life and use only high-quality products to suffice their needs (Javornik, 2016).
澳洲作业代写：产品细分带来的好处
Apple products are sold across the spectrum, hence the geographically it is sold in all the retail stores it operates in the world. Millennial is the primary targets to make the sales of the product. These people are found to be in cohorts with experimenting with newer technology. Age of the people is found to younger demography and also the older affluent class of people. Education levels of the consumers are found to be college educated consumers. The social class is the high class of the society or the upper middle class who likes to buy product that are priced at a premium. It has been found from statistical evidence that the people who own this brand have more 100000$ USD per annum income. The major issues with segmentation of the markets are that it tends to be unidirectional. There is a need for the product to make sales for the affluent class in the society (Bree, 2015). This is why Apple uses this particular segmentation strategy to make sales of the product. This is a newer emerging trend that has been developed by the company in order to meet requirement of the rising middle class in the society. The people are willing to try Apple products, based on the bran persona and the good will generated by the brand.
