由于本报告将说明收入管理的运作，所以定义收入管理是有用的。 Jones（2000）的收益管理也被称为收益管理，作为相应的需求和供应的必要工具，将客户细分为不同的部分，根据合规情况将部分设施分配给不同部门，从而提高酒店收入。 Thrane（2007）甚至将收入管理解释为定价计划和信息系统的功能，以便在恰当的时间以合适的成本为精确的顾客分配正确的设施。
This report reviews how yield management affairs are implemented in reality along with the speculation. Since the Establishment Hotel in Sydney, Australia is experiencing a significant decline in profits over the last eighteen months, being a newly appointed Revenue manager, this report focuses on. The objective of this thesis is to locate how Establishment Hotel executes operations of revenue management in reality. Establishment Hotel in Sydney, Australia executes revenue management operations as they’re in theory. Revenue management system is a complex business tool to handle but if the managers handle it appropriately then it will be flourishing.
As this report will illustrate operations of revenue management, it is functional to define the revenue management. Jones (2000) located revenue management also known as yield management as an imperative tool for corresponding demand and supply by segmenting customers into various segments depending on their compliance to disburse and allotting partial facility to the various segments in a manner that boosts hotels revenues. Thrane (2007) even explained revenue management as the function of pricing planning’s and information systems to assign the right facility at the right cost to the precise customer at the right time.
Yield management is an entire procedure that could be appears like a financial approach which emphasizes on outlay and boosting revenue. RMS entails much more simply just crunching numbers together with regulating points (Weatherford, L.R. 1997). According to author justification, revenue management entails competitive criteria, product definition, business manoeuvring, deliberate pricing, insist forecasting, and delivery channel management.