澳洲哲学论文代写:尖沙咀商业区酒店

澳洲哲学论文代写:尖沙咀商业区酒店

酒店位于尖沙咀商业中心,是所有跨国公司及其客人的必经之路。酒店的地理位置是完全支持酒店的一个方面,必须被视为一个优势,必须通过提高销售来资本化。酒店必须利用地理位置来吸引合适的顾客,从而获得更高的市场份额。下面将从市场和最低服务标准两个方面对酒店进行分析。酒店的入住率一直很健康,大概没有低于92%,这是一个很大的努力,因为酒店只有在客人较多的时候,也就是入住率较高的时候,酒店的销售和收入管理才刚刚开始取得成功。酒店入住率相对于城市豪华酒店的一般入住率和普通入住率来说是非常高的,因为城市豪华酒店的入住率并不便宜,需要迎合的目标市场也比较低。平均每日房价(ADR)有点波动的利率他们指责这是正确分析因为当入住率的ADR通常是在后期,当酒店正试图出售剩下的最后一个单元的房间以更高的价格出售这些总是开车去寻求更多的客人比开车去寻求更低的房价每客人。

澳洲哲学论文代写:尖沙咀商业区酒店
5月至8月间,ADR料在每间房约232美元的高位,暗示市场的一些因素在这段时间内推高房价。可能是一个普通的假日季节,也可能是经济的上升,这使得新来者和商务会议都在这里举行。尽管如此,我们仍需正确地确定这些参数,以理解房价上涨的根本原因。此次调查的原因是这几个月的房价较高,即使其他月份的入住率也较高,这就产生了一些支持房价上涨的参数所涉及的问题。每间可用房收入在酒店中并不是一成不变的,它反映了不同收入流在客房使用上的波动。每间可用房平均每间收益的周期约为3-4个月,在此期间可用房收益有上有下,导致收入流与客房销售的混合使用,导致每间可用房收益的偶发性。

澳洲哲学论文代写:尖沙咀商业区酒店

The hotel is perfectly situated in the midst of the corporate hub of Tsim Sha Tsui and gateway for all multinational companies and their guests. The physical location is one aspect which is completely supportive of the hotel and must be seen as a superior advantage which must be capitalised by enhancing sales. The hotel must then use the location to attract the right kind of customers to capture a higher market share. The analysis of the hotel is described below in terms of the market and the minimum standards of service. The hotel has been enjoying a healthy occupancy and has probably not gone below 92% which is a great effort because a hotel only starts to success in its sales and revenue management efforts when there are more guests in hotel, in short when the occupancy is high. The occupancy is extremely high compared to the general and usual occupancy in urban luxury hotels which are not cheap and has a low target market to cater. The average daily rate (ADR) is somewhat fluctuating in terms of the rates they charge and this is to be analysed properly because when the occupancy is up the ADR is generally up at the later stage when the hotel is trying to sell the last unit of rooms left to be sold and these are always at higher prices as the drive to seek more guest is low than the drive to seek more room rate per guest.

澳洲哲学论文代写:尖沙咀商业区酒店
The ADR is seen to be high at about $232 per room during May to August indicating some parameters of the market playing a factor to hike the room rates during this period.There could be a general holiday season or an upswing in the economy which made new arrivals and business meetings in the location. Nevertheless these parameters are to be identified properly to understand the underlying reasons for the hike in room rates. The reason for this investigation is because the room rates is higher during these months even when the occupancy was higher in other months also, leading to the question about the involvement of some parameter which supported the room rate increase. The RevPar is not static in the hotel and reflects a more fluctuating usage of different revenues streams for the rooms.The RevPar is having a cycle of almost 3-4 months during which it is going up and down and leading to a mixed usage of revenue streams to be clubbed with the room sales which is resulting in such sporadic RevPar.

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