The choice of consumers differs from one product to another. For example in case of skincare products, the choices are much different because youth under the age of 20-25 have different mindsets for the products because these age groups youth look for costly, from reputed brands. The lifestyle has changed as so the demand has changed. The consumer behavior and thoughts are changes as the time passes. The skincare or say as cosmetics products are highly concerns for female than male, and therefore this research also focuses on female participants a most to understand their choice criterion for skin care products and the value they perceive. The aim of this report is to understand consumer prospective, thoughts and choices while buying the skincare or cosmetics products. The results are obtained using SPSS software as quantitative analysis and conclusion is drawn based on that only. The results show that lifestyle; variety of products, and interest level of skin care products and more has impacted the choices of the consumers under the age of 20-25 in China. The analysis suggests that there have been done enough spending in last 5 years in China which is many folds of the last decades spending for skin care or cosmetics products. The value of choice of skin care or cosmetics products are also discussed and analyzed in the reports, through understanding of lifestyle, the kind of products, income and more factors that impacts the value of skin care or cosmetics products. The obtained results from the survey it is observed that most of the youth have various choices for skin care products depending on their budget, lifestyle, education and occupation. The upper age youth who used the skin care products mostly belong to employment as they need these products highly. The other group who used mostly was prescribed by the doctors. The rest were dependent on the income group and interests to have different choices for the skin care products and brand.