澳洲英语语言学论文代写-在线旅行社的策略。尽管在线旅行社帮助酒店填满客房，但通过在个人网站上销售来提高收入利润率仍是至关重要的。因此，对于悉尼和世界各地的酒店来说，寻找有助于搜索引擎优化和其他数字营销技术的策略是至关重要的。专注于留住客户的技术，并通过电子邮件和直接营销直接锁定现有客户，这些都是使用ota的好处(Fombrun, Tichy & Devanna, 1984)。这是因为酒店的销售并不完全依赖在线旅行社。因此，这些酒店需要考虑其它几个分销渠道，以弥补在线旅行社的劣势。有了这些策略和策略的支配，无论是小酒店还是大酒店，都可以享受到如下所述的ota的好处。
Potential decrease in the spending of online marketing as online travel agents will invest more in advertising as well as marketing for attracting customers with potential from across the globe
Reducing cost on the website as online travel agents is aimed at providing positive experience over the web for the customers by designing food websites and ensuring their appropriate functionality.
Sites for online travel are famous with clients who like comparing costs of accommodation and services offered through providers individually.
Impartial reviewing over the sites of online travel may provide new customers the motivation of booking.
These advantages are only gained by a hotel when its management does not forget to consider alternative channels of distribution. As a 5 star hotel in Sydney, there is no doubt that OTAs offer immense benefits and opportunities but focusing on clients and enhancing that base is essential for hotels in the tough competitive environment of Sydney (Chien and Row, 2011). Therefore, it can be said that OTAs are complementary to hotels across the world especially as they offer benefits that can be easily balanced by a hotel (Hendry, 2012).
Policy Implication: Workforce of any sector is essential as it not only helps in enhancing productivity but also helps in ensuring profitable sustainability. The case discussed the significance of Tertiary educational standards as qualification measure and the need for implementing such a policy (George, 2014). Educational standards help ensure that minimum skills and competencies of the workforce are at the least adding to the entire industry’s value. This will further help in satisfying the need of the customers whose demand in the case seems to be in negative (Dowling, Festing and Engle, 1994).
SARS outbreak influence and recommendations: This case explored the influence of this outbreak over Hong Kong’s tourist industry. It was evident that the country had faced several losses in terms of its revenues. The declining tourist number over a period of 1 year made the pillars of Hong Kong tourist economy shake (Laurent, 1986). The economy is still under enormous pressure and is looking for measures to come out of the situation. As a hotel owner operating under such crisis, the first measure adopted will be to offer value for the money taken by the people and reducing the price for a specific period (Nira and Alizia, 2012). This will allow in enhancing revenues at least in the period where no revenues were generated.
Online Travelling Agents are known to most tourists and Australians are among the early adopters of these agencies in order to book their accommodation packages. Such a short way to reach any listed hotel has provided empowerment to the customer to select from a wide variety of pricing options and accommodation packages. The reduced cost is certainly a disadvantage for hotels when it comes to OTAs but by considering more distribution channels, this disadvantage can be dealt with (Tsui, 2014). Hotels through the advent of OTAs have the benefit and will continue to benefit until they do not completely rely on them for enhancing their sales. Widening the customer base is essential for which social networking platforms and more discounting strategies should be considered for pushing the customer towards direct purchasing from the hotel (Legge, 1995).