澳洲物流学论文代写： 优步分析
澳洲物流学论文代写： 优步分析
波特五力分析的组织
波特对优步组织的五项力量分析如下。
买家的力量
消费者的价格敏感性在增加，这对企业的影响很大。这些类型的服务增加了买家的力量。大公司可以降低运输的价格。
现有竞争对手的力量
该组织有激烈的竞争，有助于在市场上保持竞争对手。该公司在国家和国际市场和大都市地区的汽车和服务种类繁多。Lyft的价格几乎与优步类似，这影响了优步在市场的地位(《福布斯》，2014年)。
供应商的力量
在优步公司，司机收取80%的费用。司机也使用他们自己的设备，如汽车、保险和许可证，帮助优步节约各种开支，但该组织必须与司机分享很大比例。本组织的签约设施非常简单。Uber把手机给了司机。手机有跟踪器，有助于找到车辆和司机的位置。
讨价还价的力量
该组织不提供与客户讨价还价的设施。公司有固定的价格。
竞争激烈的竞争
各种各样的新品牌正在进入市场，目的是用新的战略和计划取代优步组织。
优步运输的当前位置
正如上面所描述的，Uber的运输在短短5年内就显示出了巨大的市场增长。该组织目前的价值为400亿美元，预计2015年的收益为100亿美元。目前，该组织正在全球51多个国家和240个城市开展工作。组织正在向农村地区推广其市场，这也为组织市场创造了新的机遇(劳伦斯，2014)。
澳洲物流学论文代写： 优步分析
Porter’ five force analysis of the organization
The Porter’s five force analysis for the Uber organization is as follows.
Power of Buyers
The price sensitivity among the consumers is increasing which is affecting the organization very much. These types of similar services increase the power of buyers. Large organizations can drop down the prices for the transportation.
Power of Existing Rivalries
The organization has the intense rivalry which helps in staying between the competitors in the market. The company is multiplying the variety of cars and services in national and international market and also in metropolitan areas. Lyft has nearly similar prices to that of Uber which is affecting the position of Uber in the market (Forbes, 2014).
Power of Suppliers
In Uber organization, drivers take 80% of the charge. The driver also uses their own equipment like car, insurance and license which helps Uber in saving various expenditures but the organization has to share a large percentage with the drivers. The signing up facility of the organization is very simple. Uber gives the mobile to the drivers. The mobile phone has the tracker which helps in finding the position of the vehicle and driver.
Power of bargain
The organization doesn’t provide the facility of bargaining with their customers. The company has fixed prices.
Competitive Rivalry
Various new brands are coming in the market with the objective of replacing the Uber organization with new strategy and planning.
Current position of Uber Transport
Uber transportation, as described above, has really shown a tremendous growth in the market in just five years. The current value of the organization is $40 billion and the estimated gain in 2015 is $10 billion. Currently, organization is working in more than 51 countries and 240 cities worldwide. Organization is spreading its market in rural areas also which has created new opportunities in the market for the organization (Lawrence, 2014).
