澳洲代写

澳洲天主教大学代写论文:健康意识

澳洲天主教大学代写论文:健康意识

与消费者行为有关的另一个重要且相关的方面是负责改变现代消费者的购买决策过程,这是增加健康意识。它通常对基于产品的商业行业的消费者行为有更大的影响。根据营销组合策略,可以解释产品对组织健康意识增加的影响。根据Solomon(2014)的研究,受现代消费者健康意识增强影响的最重要的营销组合策略是产品组合策略。

澳洲天主教大学代写论文:健康意识
根据目前的市场情况,组织必须保持双重关注客户的一般产品需求和健康管理需求,以便开发出最合适的产品组合策略并开发具有最有效功能的产品以满足一般和健康管理需求的客户。霍金斯等人。 (2013)指出,新一代客户不会通过包装上的品牌名称选择产品,但他们首先看到包装的背面,描述其内容,配料和有效期。消费者健康意识的增强以及产品对健康影响的健康意识不仅迫使组织在产品开发过程中考虑消费者健康,而且还迫使他们通过广告分享相关信息(Solomon等,2013)。因此,可以说增加顾客的健康意识不仅影响了企业组织的产品结构战略,而且也影响了促销组合。可以举几个例子来说明现代电信客户对商业组织的产品开发和营销活动日益增加的健康意识的影响(Kumar et al。,2016)。

澳洲天主教大学代写论文:健康意识

Another significant and relevant aspect related to consumer behaviour which is responsible for changing buying decision making process of modern generation customers is increasing health awareness. It generally has greater influence on consumer behaviour in product based business industries. The impact of increasing health awareness of products on organisations could be explained depending on the Marketing Mix strategy. According to Solomon (2014), the most significant marketing mix strategy which is influenced by increasing health awareness of modern generation customers is product mix strategies.

澳洲天主教大学代写论文:健康意识
According to present market situations, organisations have to maintain dual focus on general product needs and health management needs of customers so that the most suitable product mix strategy could be developed and products could be developed with the most effective features for satisfying general and health management needs of customers. Hawkins et al. (2013) stated that new generation customers do not select products by the brand name written on their packages but they see the back of the package first that describes its contents, ingredients and expiry date. This increasing health consciousness of consumers about healthier aspects and health impacts of products not only forces organisation to consider consumers’ health while product development but it also forces them to share relevant information through advertisements (Solomon et al., 2013). Thus, it could be said that increasing health awareness of customers not only influences the product mix strategy in business organisation but it also has impacts on promotion mix. Several examples could be given regarding impacts of increasing health awareness of modern generation customer on product development and marketing activities of business organisations (Kumar et al., 2016).