整合营销的一个运动，可以开发成功的组织和品牌的声誉，在整个行业内是积极的。这个特别的品牌生根可以做到相对于事实，Marks & Spencer的组织已经成为了一些尝试的主题被接管有在财富被标记（墨菲2008）。必须有明确的程序和陈述的命题，已开发，并将提供的好处，对特定群体的消费者，以提供解决方案。集团必须专注于发展最好的命题，在这样一种方式，利益是解决按照客户的意愿和差异化，必须按照竞争程度来做。
在这个特殊的活动的想法是专注于重新灌输有关价值的主要历史价值、服务和Marks & Spencer，品牌的质量，因此，被输送往英国的消费者，他们所拥有的品牌，它一直属于尝试组织有。如有产品涉入在玛莎营销，命题可以被看作是非常有用的在产品的整个生命周期（大2007）。在早期阶段，在产品的开发过程中，应该有一定的考虑因素，而对顾客的购买的原因是由顾客来完成的。
One campaign of integrated marketing can be developed for the success of the organization and reputation of brand being made positive within the entire industry. The rooting of this particular brand can be done with respect to the fact that the organization of Marks & Spencer has ended up being the subject of a number of attempts for being taken over as there had been flagging within the fortunes (Murphy 2008). There must be clarity within the procedures and the statement of proposition that has been developed and will be providing the benefits with respect to particular group of consumers in order to provide the solutions. The groups must be focused on developing the best proposition in such a manner that the benefits are addressed in accordance with the willingness of the customers and differentiation has to be done in accordance with the degree of competition.
The idea behind this particular campaign is focused on re-instilling the main historical values related to value, service and quality of the brand of Marks & Spencer, and hence, the organization had been making attempts for conveying towards the consumer of United Kingdom that they owned the brand as it had been their belonging. As there is an involvement of products within the marketing of Marks & Spencers, propositions can be identified as being highly useful within the entire life cycle of the product (Grande 2007). Within the earlier stages, there shall be certain factors that are supposed to be thought about within the process of development of product and the reasons as to the purchases will be done by the customers.
Within this particular campaign, there shall be a use of several celebrities from Britain and some international celebrities shall also be involved as this has been identified as a major factor for the improvement in the recognition of brand within the entire industry and amongst the public as well. It has been estimated that there is a scope of involving 18 million new number of customers by the implementation of this particular plan that will ultimately result in the increase or rise within the level of profits and the level of sales as well. There shall be a need for the development of an appropriate tag line that attracts the base of customers and the public as well. Hence, the tag line that has been chosen for being communicated with the public and the industry for its sale of food is:
“We are not just providing food to you, you will be having the food by Marks & Spencers.”