澳洲商业论文代写-食品零售的商业模式

由于成功推出了“预算片”，食品消费者提高了对高科技产品的期望。公司一直积极规划技术的发展，为产品的开发制定了路线图。公司一直在开发自有品牌的超市平板电脑和app，以简化和提升客户体验。公司专注于获得创新冠军，同时扩大目标客户范围。这家领先的零售商一直在运用先进的客户分析工具，根据商业模式预测业务的未来，从而达到完美。通过将顾客的购物模式与他们的购物篮联系起来，零售商已经成功地识别出了顾客及其偏好。根据这些数据，该公司一直在针对不同年龄段的客户提供促销活动和优惠券。从2002年到2010年，不同种类的食品销售收入从440亿美元增长到670亿美元。接下来澳洲商业论文代写-食品零售的商业模式分析如下：

The official approach is focused on balancing economic growth and environmental protection, while being in alignment with the policy of “Greening GDP Growth” by Green Growth Advisory Group. Under this policy, environmental and economic indicators, a more vigorous authority of Energy Efficiency and Conservation, and voluntary standards have been geared for giving advice to business organizations. And hence, there has been an increased in the focus by Crown research institutes to opportunities of green growth.These include transferring technology, accelerating green- promoting procurement policies of government and designating health care, construction, manufacturers and retail as sectors of green growth in procurement, and a regime to offset nationally consistent biodiversity. As stated on the website of Foodstuffs, “Our communities support our stores, so it’s only right that we give back. As a responsible organisation we support our local communities through various environmental and community initiatives”.

Financial Resources: The initial resource being analysed depending upon the framework of VRIO is the financial health of the firm. This is the first being discussed when applying this framework. One crucial element for the success of retail stores is the use of advanced analytics for obtaining key insightsabout the customer. With fluctuations in the prices of commodities, sharp close margins, and a number of non- grocery, big box players making an entry in the fray with customized grocery lines, in- store brands of food, grocery and food retail have ended up becoming a difficult business. As the intensity of competition increases in the food sector, advanced analytics can be identified as an important tool in the strategy of grocery retailers for sustaining business and building competitive edge. Since recent time, tools of advanced customer analytics are under implementation by various middle to large sized supermarkets and grocery chains for understanding and analysing behaviour of shopper in an effective manner.For the application of insights in marketing the customer, key focus has to be maintained to influence the decisions of shopper at all stages during the grocery shopping. However the growth of Foodstuff has been stabilized with regard to its dividends.

Promotion, Innovation and Marketing of its product:Other successful aspects that can be attributed to Foodstuffs is its focus over increased promotion and provision of offers driven by customers. It is a well- known fact that mass mailed campaigns of marketing do not work anymore. The industry has started to recognize that shoppers who receive mailers frequently from common supermarkets are more within the scope of rolling their shopping carts among the key competitors.
Foodstuffs understands the need to adopt a customer first strategy with the key notion to tie information of customer with offers of smart coupon. The loyal customers are sent direct mails by Foodstuffs only to understand the customer’s perspective with regard to their past experience at the store, personal interest and taste. The key idea is to offer them what is being purchased by them at the store, rather than promoting the sale of a product that they have never purchased. In order to implement this particular action, Foodstuffs therefore consistently considers to use advanced tools more aggressively, while tailoring the offers for customer in accordance with their shopping preferences and purchasing history. Currently, there is a strong base of regular and loyal customers and for their loyalty, they are awarded with redeeming their discount coupons by 50 per cent. This is considerably high in comparison with the average trend of one per cent to three per cent redemption.

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