宝贝Blo shop购物者很容易赢。这就是为什么所有的消费品公司，尤其是服装公司，都把重点放在这个人口统计学上。考虑到一名婴儿Blo妇的女性，她的零售需求必须理解得很好，才能将她变成一个普通的购物者（Cary Silvers。，1997，第305页）。婴儿布卢姆女人的服装需求可以通过以下几点来理解：
与年轻人的联系：一名婴儿Blo omer女子希望跟上年轻人追随的时尚潮流。因此，服装需求将与年轻人追随的时尚一致，但定制的产品线将帮助Baby Bloomer女性舒适地将其拉下。婴儿潮一代永远不会想要尝试一种与青少年完全不同的时尚潮流，因为这自然会让她进入老龄化阶段。
A Baby Bloomer shopper is very easy to win. This is the reason why all the consumer product companies, especially the apparel companies, focus on this demography a lot. Considering a Baby Bloomer women, her retail needs must be understood well in order to convert her into a regular shopper (Cary Silvers., 1997, pp. 305). Clothing needs of a Baby bloomer woman can be understood by the following points:
Research shows that Baby Bloomer women’s shopping habits depends not on the need but on the mood. A very small percentage of them shop during sales seasons. Since their shopping behaviors are mostly to give them pleasure, sales are not the best time when they achieve that pleasure.
They are inclined more towards the looks and feels than towards the price. Since they have money at their disposal, they focus more upon the look of the apparel since they want to keep up with the current fashion and look updated and younger. Hence, they will be attracted to a brand that shows models of at least her age. They will be ready to pay a high premium one price if they see that.
Information is also a very important factor. A Baby Bloomer woman thinks that she is aware of every fashion trend and thus she is always looking for more information. She gets a sense that the brand is acknowledging her fashion sense and intellect by sharing a high amount of information.
Connection to youth: A Baby Bloomer woman would want to keep up with the fashion trend the youth is following. Thus, the clothing needs would be in line with the fashion the youth is following, but with a customized product line that will help the Baby Bloomer woman to comfortably pull it off. A Baby Boomer will never want to try a fashion trend that is completely different from that of youth as this will naturally put her in the aged category.