澳洲论文代写：全球咖啡品牌

澳洲论文代写：全球咖啡品牌

Gloria Jean’s Coffees是一家36岁的全球咖啡品牌，于1995年由NabiSaleh带入澳大利亚。该品牌专营特许咖啡屋，已覆盖全球39个市场，在全球拥有1000多家网点，在其母国澳大利亚拥有约460家网点。在2014年，该品牌以163.5百万美元的价格出售给零售食品集团。
咖啡品牌也销售各种咖啡和咖啡冲泡机。 Caffitaly系统胶囊机也由专业咖啡胶囊以定制版本出售。 Gloria Jean’s的Caffitaly胶囊在澳大利亚享有盛誉，并在许多领先的超市和大型超市销售。
Gloria Jean’s的产品分为四大系列 – 热饮料，冷饮，商品，豆类和胶囊。每条产品线都有各种世界级的咖啡。热饮产品包括传统卡布奇诺咖啡，拿铁咖啡，浓缩咖啡，摩卡咖啡以及其他许多Gloria Jean风味咖啡，以及诸如Caramelatte，Babycino，Tea Latte等许多品牌的创新咖啡。

澳洲论文代写：全球咖啡品牌
冷饮包括常规和现代饮料，如冰茶，冷咖啡，冷水和苏打水。商品部分的产品包括咖啡杯，吸管，柱塞和磨床。豆类和胶囊系列产品由咖啡粉和不同新味道的豆组成。
零售食品集团最近收购了Gloria Jean的咖啡，为澳大利亚和世界其他地区创造了一个强大而稳健的咖啡公司。然而，市场研究表明，咖啡连锁店的加盟商预计将面临艰难时期，消费者行为发生了巨大变化，标志着全球咖啡店开始向专门化咖啡业务的小店铺发展，并且消费者提供了更好的氛围，体验相同甚至更好的质量。

澳洲论文代写：全球咖啡品牌

Gloria Jean’s Coffees is a 36 year old global coffee brand that was brought into Australia in 1995 by NabiSaleh. The brand specialises in franchised coffee houses and has covered around 39 markets across the world with over 1000 outlets globally and around 460 in its home country, Australia. In the year 2014 the brand was sold to the Retail Food Group for 163.5 million USD.
The coffee brand sells various varieties of coffee and coffee brewing machines as well. The Caffitaly system capsule machine is also sold by them in a customised version along with specialised coffee capsules. The Caffitaly Capsules of Gloria Jean’s is renowned in Australia and sold in many leading supermarkets and hypermarkets.

澳洲论文代写：全球咖啡品牌
The products of Gloria Jean’s are divided into four lines – Hot Drinks, Cold Drinks, Merchandise, Beans and Capsules. Each product line has within itself a wide range of world class coffees. The Hot Drinks products comprise of the traditional Cappuccino, Latte, Espresso, Mocha any many others in the Gloria Jean flavour and also many innovative coffees of the brand like Caramelatte, Babycino, Tea Latte and many more.
The cold drinks include conventional and contemporary ones like Iced Tea, cold coffees, chillers and sodas. The merchandise section of products consists of coffee mugs, sippers, plungers and grinders. The beans and capsules line of products are comprised of coffee powders and beans of different novel flavours.
The recent acquisition of Gloria Jean’s Coffees by the Retail Food Group has led the path to create a strong and robust coffee company for Australia and the rest of the world. However market studies reveal that the franchisee operations of coffee chains are expected to face tough times and the consumer behaviour has changed drastically marking a movement from global coffee houses to small shops that are into specialised coffee business and as per the consumer provide a better ambience and experience with the same or even better quality.