澳洲论文格式：品牌创新-谷歌
澳洲论文格式：品牌创新-谷歌
市场营销环境:它是一门研究社会、经济、文化和政治环境的产品或服务的国家或地区生产和销售。它解释了表达的文化、经济和政治主张。
政治环境:围绕谷歌的政治环境是一个挑战。关心的主要问题是各国家审查,提出的问题由于数据安全的原因。谷歌采用改变克服问题,但没有帮助的主要国家,禁止部分。
社会文化:谷歌有一个广泛的产品和客户群是巨大和变化。它迎合人们从不同的社会环境和与不同文化的人。它已经能够连接更好为用户添加多种语言。例如,在印度,有很多语言,谷歌搜索选项提供了所有主要的口头语言。
经济:谷歌有一个非常强大的金融基础,也是一个高增长率。其股票市场的强劲增长是一个积极和对美国市场的依赖是一个负面的。总体而言,其积极的金融和经济设置帮助其发现新市场和增加新的服务现有的列表。
技术:Google是一个市场领域的技术领导者,其搜索引擎,移动操作系统(Android)或任何其他相关字段设置的趋势。直接的广告是一个强大的积极而隐私问题是底片在技术环境中。有一些地区的谷歌已经失败,其中一个是社交网站Google +,它无法应付来自Facebook的竞争。
澳洲论文格式：品牌创新-谷歌
Marketing Environment:
It is the study of social, economic, cultural and political environment of the product or service in the countries or places it is produced and sold. It explains the expressive side of cultural, economic and political claims.
Political Environment: The political environment surrounding Google is a challenge for the firm. Major issues of concern are the Censorship in various countries and the issues raised due to data security reasons. Google adopted changes to overcome issues but was of no help in major countries, where it was banned partially.
Socio Cultural: Google has a wide range of offerings and its customer base is huge and varied. It caters to people from different social settings and connects with the people of varied culture. It has been able to connect better by addition of multiple languages for its users. For example, in India where are numerous languages spoken, Google provides search options with all the major spoken languages.
Economic: Google has a very strong financial base and also a high growth rate. Its strong stock market growth is a positive and its dependence on US Markets is a negative. Overall, its positive financial and economic settings help it to discover new markets and add new services to its list of existing ones.
Technological: Google is a market leader in the field of technology, be its search engine, Mobile Operating system (Android) or any other related fields it has set trends. Direct advertising is a strong positive whereas privacy issues are negatives in the technological environment. There are some of the areas where Google has failed and one of those is the social networking site Google+, where it could not cope up with the competition from Facebook.
