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This business thesis write – macro marketing, marketing is divided into macro and micro two levels. Macroscopical marketing is the economic activity that reflects a society, its purpose is to satisfy social need, achieve social goal. Micro-marketing is an economic activity process of an enterprise. It is to produce marketable products according to the requirements of target customers and transfer them from the producer to the target customers. Its purpose is to meet the needs of target customers and realize the goals of the enterprise. The core of marketing activities is exchange, but its scope is not limited to the circulation process of Commodity Exchange, but also includes pre – and post-natal activities. The marketing of a product often takes longer than the circulation of the product. The trading range of modern society is very extensive, has broken through the barriers of time and space, and formed the market system of universal connection.