CC的愿景是成为黄金海岸的第一间BBQ餐厅。我们的目标是在既定的标准下成为食品生产的创新，我们也希望在未来5 – 8年建立连锁餐厅。我们的营销策略与这些目标密切相关。
The business name is Ching Chong CC. CC is a restaurant business that will be a buffet style serving BBQ dishes primarily. The business will also host a variety of products which a conventional restaurant will host. In addition to products being served at the restaurant, CC will also provide services to companies and organizations who wants door to door catering or party services.
Business Concept and Background
Mission and Vision Statement
The Mission of the CC is to serve wholesome good quality food that will create a customer for life. We aim to be constantly innovating when it comes to our food products and we gather consumer feedbacks to make the restaurant experience more wholesome for them. Constant innovation in food products and styles of service is the belief of CC. We will be pioneers in newer food products in the BBQ range. We will also be innovative in the technicalities of service food in the Buffet such that they are always fresh. Demand forecast within and outside the restaurant will be assessed and based on this the cooking of items will be done.
The vision of CC is to become the Number 1 BBQ restaurant in the Gold Coast. We aim to become innovative in food production within the established standards and we also want to build a chain of restaurants in the next 5-8 years of the inception of this business. Our marketing strategies will be closely aligned with these goals.
Current Status and Scope of Startup
The scope for the restaurant industry is good as per 2013 estimates. The restaurant industry did suffer a setback even though the national growth was 3.17 percent in 2013 financial year, for the average spend was reduced by more than $54 per head. Australian restaurant industry grew by more than 4.7 percent in the South, ACT and New South Wales experience an increase of 10.8 percent and 6.3 percent. A decline was noted in Victoria by a modest 0.4 percent. The overall spending growth of the consumer in the restaurant business is therefore good and this gives many opportunities for the business in current times.