As a result of the fast pace of industrialization and urbanization, generally the local communities have to deal with the task of preserving their customary cultural resources and at the same time, pursuing economic development with the help of tourism. This issue has also taken place in case of South Korea (Korea Ministry of Culture and Tourism, 2004). Why from the international perspective, in fields like historic places, heritage, arts, architectural buildings and humanity landscape, Korea has competitiveness but when it comes to other fields of tourism like flora and fauna, parks, and unspoiled nature, Korea does not have that level of competitiveness (OECD, 2002). The natural tourist attractions of Korea cannot be made competitive in the short period however these can certainly be improved if special efforts are made to establish public private partnership in order to achieve sustainable tourism management.
It has also been seen that in case of Korea, cultural tourism has developed that the comparatively fast pace as a result of the cultural tourism resource advantage enjoyed by the country and also the eco-tourism that is being promoted these days in the rural areas particularly (Kim, 2000). In this regard, it has been stated that in context of domestic as well as global tourism, a cultural tour, and particularly cultural heritage tour can help in stimulating the national pride in a person regarding the country of his or her origin country and also the understanding and respect for other cultures, that may also be useful in maintaining international peace. In this way, it can be said that by developing cultural tourism in several countries, global peace and mutual understanding can be promoted with the help of direct communication among the travelers and exchange with the natives.