Basically, semiotics is the study of giving meaning to a text and defining what the symbols and signs in it actually mean (Martin & Vlachos: 1997). It shows what a symbol or text represents so that the reader or viewer can develop a clearer idea of what it means.
In this advertisement, there are many colors and items such as flowers and a horse is also present along with a girl. Although, this advertisement is about a watch, it shows the people that timing is extremely important and one should know when a certain act needs to be done. This advertisement is narrated by the girl and it shows what values she prefers. Being semiotic, it is focused upon the values the women prefer and shows that the watch provides an experience (Peirce: 1991).
Since the girl is plucking petals of the rose, it goes well with the narration, i.e. Leave or Love and a slow music is also being played in the background to develop the interest of the audience. The horse, on the other hand, is shown as a symbol of loyalty as it is extremely loyal to men and so it holds immense importance in this advertisement. Furthermore, the color of the horse also symbolized beauty and reflects the color of the girl’s cloths and so it gives a soothing look.