The media strategy that is detailed in the following is the requirement that is needed to be created in the future. The plausible integrated media approach needs to be developed based on the digital consumption.
Digital consumption is up 4.4% from 2016. The traditional mediums have continued to decline. The print consumption is 8.6%. However, an increase in the use of radio has been evident for 2016. The rapid rise of the Internet has caused more people to use the online streaming tools. The traditional media account for 69% of the global media consumption in 2015 .
Streaming ads before ABC News in Television
Television remains dominant tool of media. The people prefer the Television for other tools in the media. There is an increase that is observed in the ways in which the people communicate with the media. There must be the development of a strategy where the people access the online streaming tools (Pynta et al., 2014).
By placing ads before credible news coverage, more people would become aware of the trends that are prevailing (Feit et al., 2013). A live stream of the news would typically make more people engage with the content. This would help them connect with the information.
Social media (Facebook, Twitter)
There are more than 1 billion u6. ser accounts for Facebook. The people who consume this media also use other social media tools such as Twitter. There are the ways in which the people would connect with the content. The people are not only worried about the world news such as impending wars they are worried about the safety. These safety protocols can help the isolated populations who keep away from the news to become aware of the latest scam.
The radio broadcast messages in all the stations would be beneficial for the people. Typically, people listen to different songs when they drive or during mundane tasks. This act would increase the people to become more aware.
The use of the integrated network of system of making a message know would be more effective for the people.